---
title: "Atlan Activate - Product Townhall 2022 | Atlan"
url: "https://atlan.com/activate-2022/"
description: "Unveiling your active metadata workspace - personalized, collaboration-first, and automated. Join us as we unveil the all new Atlan - for the first time, publicly."
keywords: "Dataops, data catalog, data catalog tools, atlan, data, metadata catalog, master data management, data discovery, data access, data catalog example, data catalog software, data catalog template, data catalog products, data catalog vendors, data lake data catalog, best data catalog tools, data catalog solutions, data catalog products, metadata management, data catalog creation tools"
---

> Atlan is hosting Context Conference, bringing together the leaders and builders at the frontier of giving AI the context it needs to understand their business. It runs online on October 28, 2026, from 11:00 AM to 2:00 PM ET. Atlan co-founder Prukalpa Sankar opens and closes the day. Leaders from AstraZeneca, BNY and Verizon share why they invest in context and what they get from it. Registrants get early access to The AI Context Gap, a new study from MIT Technology Review Insights. Register: https://atlan.com/context-conference/

Atlan Activate Product Townhall 2022 was Atlan's virtual launch event where it unveiled "the all new Atlan - for the first time, publicly": the next generation of metadata, personalized, collaboration-first, and automated. Held Tuesday, August 2 (2022), 11:00 am ET, virtual. The recording is available through the form on the page: [watch Atlan Activate 2022](https://atlan.com/activate-2022/).

## What customers said

- "Atlan is pushing the boundary from a DataOps standpoint. You're disrupting the industry by thinking differently. That's the core essence of Atlan." - Venkat Gopalan, Chief Technology Officer, Belcorp
- "It's inspiring how Atlan is taking user feedback so seriously. I'm not joking when I say I'm very happy. I'm a very happy customer." - Fauso Huezo, BI Architect, CSE Insurance
- "I think I'm seeing everything here that we dreamed of. This is nice. I'm very excited! Thank you." - Sara Swart, VP of Strategic Planning, Monster

## The Future of Data Catalogs: Active Metadata

We have only scratched the surface of what metadata can do. The future is going to be very different.

- If Netflix can personalize user experiences, why can't we?
- Zapier and UIpath helped make automations a breeze, so why can't we?
- Like Notion, Slack, and Zoom, why can't we create a perfect collaboration ecosystem for data teams?

Founders Prukalpa and Varun discuss key trends shaping the metadata world, the birth of active metadata, and where the future is headed.

## Making data teams truly agile

- **Personalized Experiences**: "As much as it's personalized per person, it's also personalized by person by what they're trying to do right then. So thank you!" - Sara Swart, VP of Strategic Planning, Monster
- **Open by Default**: "We are big believers in automating wherever possible. The quality and depth of your APIs, the fact that everything can be API-driven, was a huge deal for us." - Phil Warner, Director of Data, Boulevard
- **Collaboration in Flow**: "I really liked the collaboration features... You can create a link and immediately send it to another person and say 'Hey, this is a data asset that has an issue' so you can make it actionable." - Venkat Gopalan, Chief Technology Officer, Belcorp

## Open AMA with our founders

Where's the space headed? What's on our roadmap? How do you succeed with an Atlan implementation? What are the use cases for active metadata? All your questions, answered live.

## Here's what our customers said about the all new Atlan

A customer reaction video is embedded on the page: https://player.vimeo.com/video/725697432?h=787521be68

## Watch Atlan Activate

"We unveiled Atlan's biggest update at Atlan Activate - built for personalization, collaboration, and automation." Tuesday, 2 August, 11:00 am ET, virtual. Fill the form on the page to get the recording: [https://atlan.com/activate-2022/](https://atlan.com/activate-2022/).