---
title: "Data Trust: The Future of Data Quality and Catalogs"
url: "https://atlan.com/activate-2024/"
description: "Join us to learn how Atlan partners with Airflow, dbt, Fivetran, Monte Carlo, Soda, and other modern data tools to help your data consumers and producers collaborate."
keywords: "Dataops, data catalog, data catalog tools, atlan, data, metadata catalog, master data management, data discovery, data access, data catalog example, data catalog software, data catalog template, data catalog products, data catalog vendors, data lake data catalog, best data catalog tools, data catalog solutions, data catalog products, metadata management, data catalog creation tools"
---

> Atlan is hosting Context Conference, bringing together the leaders and builders at the frontier of giving AI the context it needs to understand their business. It runs online on October 28, 2026, from 11:00 AM to 2:00 PM ET. Atlan co-founder Prukalpa Sankar opens and closes the day. Leaders from AstraZeneca, BNY and Verizon share why they invest in context and what they get from it. Registrants get early access to The AI Context Gap, a new study from MIT Technology Review Insights. Register: https://atlan.com/context-conference/

Atlan Activate, "Data Trust: The Future of Data Quality and Catalogs", is a virtual Atlan event on how Atlan partners with Airflow, dbt, Fivetran, Monte Carlo, Soda, and other modern data stack tools to help data consumers and producers work better together. Wed, 29 Nov, 01:00 PM ET, virtual (as listed on the page). The recording is available through the form on the page: [https://atlan.com/activate-2024/](https://atlan.com/activate-2024/). A hero video is embedded: https://player.vimeo.com/video/882798481?h=d83816cc72

## The collaboration chaos: 100s of data questions slowing down your data team?

- Data engineers spend hours fielding questions when pipelines break.
- And analysts struggle with data they can't trust, stalling decision-making.

## You have a data trust gap

Producers lack visibility into how consumers use their warehouse data, or what dashboards their data model powers. Data consumers live in their BI dashboards, and don't know why their data turns out to be inconsistent. This lack of visibility and trust can lead to bad business decisions. How do you bridge this gap?

## How we solve it: Trust is a Team Sport

Atlan unifies trust signals across your data stack, building a unified view of quality, operational, and usage metadata wherever your consumers and producers live.

- **Surface operational metadata with Airflow**: bring visibility into data pipelines and inform business users of failed runs proactively.
- **Integrate leading data quality tools**: see data quality checks in end-to-end lineage graphs and surface anomalies in the right BI dashboards.
- **Analyse downstream impact proactively**: analytics engineers can see downstream impact before making changes to their data models.
- **Stop switching tools for context**: BI dashboards, dbt, GitHub, Slack; get your trust signals wherever you are, whenever you need it.

## What to expect at Atlan Activate

Wed, 29 Nov / 01:00 PM ET / Virtual.

Speakers:

- Varun Banka, Co-Founder, Atlan
- Peter Swigert, Director of Product, Atlan

You will:

- Understand why data trust demands going beyond data quality.
- See how the data trust gap impacts organisations across industries.
- See a live product demo of how Atlan unifies trust signals across the data stack.

## The only platform that brings all the humans of data & AI together

Customers shown: Autodesk, Nasdaq, Fox, HelloFresh, Cisco, Plaid, General Motors.

[Book a Demo ->](https://atlan.com/forms/talk-to-sales-contact/) / [See Product Tour](https://atlan.com/context-layer-demo/)