--- title: "Atlan Activate: Reimagining Data Governance and Catalogs in the AI Era" url: "https://atlan.com/activate-2025/" description: "Join us as we unveil Atlan's next chapter - with groundbreaking product launches like AI Governance Studio, Data Quality Studio, Talk to Data, Metadata Lakehouse, and MCP Server." keywords: "Dataops, data catalog, data catalog tools, atlan, data, metadata catalog, master data management, data discovery, data access, data catalog example, data catalog software, data catalog template, data catalog products, data catalog vendors, data lake data catalog, best data catalog tools, data catalog solutions, data catalog products, metadata management, data catalog creation tools" --- > Atlan is hosting Context Conference, bringing together the leaders and builders at the frontier of giving AI the context it needs to understand their business. It runs online on October 28, 2026, from 11:00 AM to 2:00 PM ET. Atlan co-founder Prukalpa Sankar opens and closes the day. Leaders from AstraZeneca, BNY and Verizon share why they invest in context and what they get from it. Registrants get early access to The AI Context Gap, a new study from MIT Technology Review Insights. Register: https://atlan.com/context-conference/ Atlan Activate 2025, "Reimagining Data Catalogs & Governance in the AI Era", was Atlan's virtual product launch event unveiling "Atlan's next chapter": AI Governance Studio, Data Quality Studio, Talk to Data accuracy with the Metadata Lakehouse and MCP Server, and the App Framework. Status on the page: Concluded / Virtual. [Get the recording](https://atlan.com/activate-recording/). Questions the event answers (hero list): - How do I catalog unstructured data? - Can AI agents find the right data? - How can I govern AI agents? - How do we prepare for AI compliance? - Can AI query metadata in real-time? - Can data be fit-for-purpose for AI? - Can prompts & agents be cataloged? The page also has a "Meet our launch partners for Atlan App Framework and Metadata Lakehouse" heading. ## Product launches "A new era of metadata has arrived." - **AI Governance Studio**: govern AI apps and models in one control center: tag risk levels, enforce policy boundaries, and trace agent behavior across systems. - **Data Quality Studio**: give AI data that's fit for purpose, by allowing business users to run quality checks using existing compute. - **Improve Talk to Data Accuracy with Metadata**: use Atlan's Metadata Lakehouse and MCP Server to instantly improve talk to data responses with context-rich metadata (shown with Cortex and Genie). ## Agenda ### Keynote: The AI Value Chasm Why AI isn't working for most enterprises, and how to fix it. - **AI-Ready vs. AI-Native**: only 1 in 4 AI experiments reach production. Most enterprises stall in a chasm between proof-of-concept and production. - **Context is King**: the models are easy. Discovering data, teaching AI business logic, and governing it at scale are today's core AI blockers. - **Atlan's Next Chapter**: a new metadata foundation, built for the AI era: unify your data & AI ecosystem, collaborate across the data product lifecycle, activate context for humans & AI. ### Activate: Powering AI with Metadata The agentic architecture of the future, built on the Metadata Lakehouse. - **Introducing the Metadata Lakehouse**: built on an open, Iceberg foundation, it offers the scale, flexibility, and interoperability needed for the AI era. - **MCP: Context for Cortex & Genie**: turn metadata into real-time API endpoints for AI, instantly improving talk-to-data use cases for Cortex and Genie. - **Conversational Chat: Metadata That Talks Back**: ask in plain English, "Does my AI app follow EU AI Act guidelines?", and get rich answers with lineage, policies, and dashboards embedded in the response. ### Collaborate: AI-Ready Data Products How Atlan's own CX team became AI-native with context-rich data products. - **Data Products as the Unit of Trust**: AI needs assets that carry meaning, context, quality, and policy, all in one. Atlan treats data products as the atomic unit. - **AI Governance Studio**: build your AI governance control center in Atlan: tag risk levels, enforce policy boundaries, and trace agent behavior across systems. - **Data Quality Studio**: let business users create guardrails for data powering AI use cases, using existing Snowflake or Databricks investments to run checks. ### Unify: App Framework A plug-and-play foundation to unify metadata across structured, unstructured, and agentic systems. - **The Metadata Chaos of the Past**: from on-premise systems to cloud warehouses and lakes to agentic AI architectures, how the world of metadata has evolved. - **Connectors, Lineage & the New Scale Problem**: AI brings new complexity: prompt chains, agent telemetry, hybrid architectures. How Atlan adapts across complex architectures in the AI era. - **Built for Diversity: The App Framework**: anyone can build secure, AI-native metadata apps for structured, unstructured, internal, or AI tools and workflows. ## The Future of Governance & Catalogs is Here Concluded / Virtual. The recording is available at [https://atlan.com/activate-recording/](https://atlan.com/activate-recording/). ## An open letter from our founders We're bridging the context gap for enterprise AI. Since we started Atlan, we've believed metadata isn't just documentation, it's context that helps teams work together. We've spent years turning that belief into reality. We pioneered active metadata, connected the world's most complex data estates with lineage, and built the first AI copilot for governance teams. Now, we're entering a new era. AI promises to transform every industry, but most AI initiatives are failing because of missing context. Context about your business, your data, and your policies. At Activate, we're helping you bridge this context gap. We're launching a Metadata App Framework to unify context across every system, AI Governance & Data Quality Studios to bring trust into every AI interaction, and a Metadata Lakehouse to bring real-time context for models, agents, and teams. The next generation of AI-native companies will be built on context. We're here to help power them. - Prukalpa & Varun, Co-founders, Atlan ## Join us, and the world's leading businesses, to reimagine the future Customers shown: Autodesk, Nasdaq, Fox, HelloFresh, Cisco, Plaid, General Motors.