--- title: "Activate Your Modern (Meta)Data Stack | Atlan" url: "https://atlan.com/activate-mds/" description: "Learn how leaders of the modern data stack are betting on metadata to drive the future of data collaboration." keywords: "Dataops, data catalog, data catalog tools, atlan, data, metadata catalog, master data management, data discovery, data access, data catalog example, data catalog software, data catalog template, data catalog products, data catalog vendors, data lake data catalog, best data catalog tools, data catalog solutions, data catalog products, metadata management, data catalog creation tools" --- > Atlan is hosting Context Conference, bringing together the leaders and builders at the frontier of giving AI the context it needs to understand their business. It runs online on October 28, 2026, from 11:00 AM to 2:00 PM ET. Atlan co-founder Prukalpa Sankar opens and closes the day. Leaders from AstraZeneca, BNY and Verizon share why they invest in context and what they get from it. Registrants get early access to The AI Context Gap, a new study from MIT Technology Review Insights. Register: https://atlan.com/context-conference/ Atlan Activate Webinar, "Activate Your Modern (Meta)Data Stack": how leaders of the modern data stack (Fivetran, Snowflake, dbt labs, and Atlan) are betting on metadata to drive the future of data collaboration. The webinar recording is available through the form on the page ("Come experience the modern (meta)data stack"): [https://atlan.com/activate-mds/](https://atlan.com/activate-mds/). ## The New Standard for the Modern Data Stack is Here Join Fivetran, Snowflake, dbt labs, and Atlan to learn how best-in-class data teams are using metadata as the foundation to deliver modern data experiences. - How metadata acts as the glue that brings data teams together - Why leading ELT and warehouse tools are making metadata a key investment area - What industry-leading partnerships mean for your data team ## Meet the speakers - **Meera V**, Lead Product Manager, Fivetran. Led the release of the Fivetran Metadata API and works on combining the best of technology, data, product and design to create successful data governance. - **Vikas Jain**, Alliances Manager, Snowflake. Senior Technology Alliances Manager; 17+ years in product management at Snowflake, VMWare, Salesforce, and Oracle. - **Cameron Afzal**, Product Manager, dbt labs. Product lead for the dbt labs Semantic Layer. - **Varun Banka**, Co-Founder, Atlan. Pioneering a new generation of metadata, going from passive, siloed data catalogs to active metadata platforms. ## The modern data stack has a fatal flaw And the problem is... it hasn't really come to life. It's been lost in architecture diagrams, Substack articles, and Slack communities: an uprising of disparate tools acting like they're part of a singular idea, the modern data stack, without ever coming together. But that's changing. Because as a community, we've found the glue: metadata. Fivetran recently announced its Metadata API, enabling column-level visibility from data sources to BI tools for the first time. And Tristan Handy, co-founder of dbt labs, wrote about the search for new standards two months ago (hint: the search ends with metadata). Metadata is bringing the modern data stack to life. Through context stitched across tools, lineage stitched across the stack, and teams stitched together from data producers to consumers. ## Resources & blogs - [Atlan Partners with Fivetran and launches Integration with Metadata API](https://humansofdata.atlan.com/2022/09/atlan-partners-fivetran-metadata-api/): the first end-to-end view of the modern data stack, creating column-level lineage from sources like Salesforce and Postgres all the way to BI. - [Atlan is the first data catalog validated as a Snowflake Ready Technology Partner](https://humansofdata.atlan.com/2022/04/atlan-first-data-catalog-snowflake-ready-technology-partner/): with this certification, Atlan joins a list of prominent companies approved under this program. - [Atlan Becomes dbt Semantic Layer Launch Partner and Announces Integration](https://humansofdata.atlan.com/2022/10/dbt-semantic-layer-launch-partner/): with column-level lineage and dbt metrics as a first-class citizen in Atlan, this partnership increases context, visibility, and self-service for diverse data teams. ## The only platform that brings all the humans of data & AI together Customers shown: Autodesk, Nasdaq, Fox, HelloFresh, Cisco, Plaid, General Motors. [Book a Demo ->](https://atlan.com/forms/talk-to-sales-contact/)