--- title: "Atlan Activate: Our Biggest Product Launch Yet" url: "https://atlan.com/activate-recording/" description: "Watch the unveiling of Atlan's next chapter with groundbreaking product launches like AI Governance Studio, Data Quality Studio, Talk to Data, Metadata Lakehouse, MCP Server, and AI Search." keywords: "Atlan activate 2025, Atlan product launch, Atlan ai governance, Atlan data quality, Atlan metadata lakehouse, Atlan mcp server, Atlan ai search" --- > Atlan is hosting Context Conference, bringing together the leaders and builders at the frontier of giving AI the context it needs to understand their business. It runs online on October 28, 2026, from 11:00 AM to 2:00 PM ET. Atlan co-founder Prukalpa Sankar opens and closes the day. Leaders from AstraZeneca, BNY and Verizon share why they invest in context and what they get from it. Registrants get early access to The AI Context Gap, a new study from MIT Technology Review Insights. Register: https://atlan.com/context-conference/ The recordings hub for Atlan Activate 2025 (held online August 21, 2025): "How Atlan's Latest Launches are Reimagining Governance, Catalogs, and Metadata for AI." Catch the biggest product launches from Activate 2025: AI Governance Studio, Data Quality Studio, Metadata Lakehouse, MCP Server, and AI Search, plus the Atlan App Framework. Each launch has its own demo video on the page, and the full event recording (56 min) is at the end. ## AI Governance Eliminate shadow AI and stay on top of ever-changing AI regulations. Video: "AI Compliance for Enterprises: Atlan AI Governance Studio Explained" (8 min), https://player.vimeo.com/video/1112251805?h=c21858f5cc - **Shed light on shadow AI**: visibility into every AI app and model so builders, stewards, and executives know what exists and where it's running. - **Keep pace with evolving AI regulations**: streamline compliance by embedding metadata and risk checks into intake flows; no more manual reviews or missed updates. - **Trace risks end-to-end with data & AI lineage**: follow the flow from data to models to apps, so risk teams and leaders can monitor risk continuously. [Explore AI Governance](https://atlan.com/ai-governance/) ## Data Quality Studio Ensure data is fit-for-purpose for AI with no-code checks and AI-suggested rules that run directly on Snowflake and Databricks. Video: "Atlan Data Quality Studio for Snowflake & Databricks: Live Demo" (3.5 min), https://player.vimeo.com/video/1112252021?h=2375ff4ee2 - **Fix the cold start problem**: with no-code templates and AI-suggested rules, engineers can spin up quality checks in minutes inside Snowflake or Databricks, without waiting for complex pipelines. - **Use existing compute investments**: built on Snowflake and Databricks, Data Quality Studio runs data quality checks directly in your cloud warehouse. - **Eliminate fragmented data quality signals**: leaders get a unified view of Atlan and partner data quality signals, making trends visible across the entire data and AI estate. [Explore Data Quality](https://atlan.com/data-quality-studio/) ## Metadata Lakehouse Power metadata analytics and deliver context to AI agents with the world's first context store, built on Iceberg to be highly performant and scalable. Video: "Atlan's Metadata Lakehouse on Apache Iceberg: Real-Time AI Context" (7.5 min), https://player.vimeo.com/video/1112252062?h=6cce71b3c8 - **Iceberg-native to escape catalog limits**: an open, Iceberg-native foundation keeps metadata interoperable and analytics-ready so you can bring your own compute. - **Built for the AI-native era**: capture lineage, prompts, and usage signals generated by AI and send context to your AI applications with a highly performant, scalable context store. - **Make metadata analytics-ready**: CDOs can build dashboards to track AI readiness, adoption, and compliance metrics, just like regular data. [Explore Metadata Lakehouse](https://atlan.com/metadata-lakehouse/) ## Atlan MCP Server A new way to bring AI into your metadata workflows, without sacrificing control or context. Video: "Atlan MCP: Automate Data Governance with Claude (Live Demo)" (3.5 min), https://player.vimeo.com/video/1112413528?h=c5286058f2 - **Share context with your copilots**: connect ChatGPT, Claude, and IDEs like Cursor to Atlan so copilots can act on enterprise data. - **Turn chat into action with AI agents**: automate real work: generate glossary terms, document databases, produce compliance reports, or answer domain-specific questions in Slack. - **Governance guardrails built-in**: copilots run safely with authentication, reliability, and compliance automatically enforced. [Explore Atlan MCP](https://blog.atlan.com/announcements/mcp-ai-metadata/) ## AI Search Go from goal to insight in seconds, with AI powered by your metadata. Video: "Atlan AI Search: Data Discovery with AI & Metadata" (3.5 min), https://player.vimeo.com/video/1112251898?h=90e4482a74 - **One search, many contexts**: find definitions, owners, lineage, and dashboards in a single query; no more chasing context across Slack or Confluence. - **Confidence with context in every decision**: results come with previews, certifications, and quality indicators so teams know they're acting on the right information. - **Trusted answers, not hallucinations**: search is grounded in enterprise metadata so results are accurate, contextual, and tied to governance signals. ## Atlan App Framework Build AI-native apps, from connectors to agents, on Atlan with a structured toolkit for developers, partners, and customers. Video: "Atlan App Framework: How to Build the Context App Store for AI" (5 min), https://player.vimeo.com/video/1112251933?h=f40a7dc21f - **Unify context at scale**: pre-built APIs, SDKs, and reusable components let developers connect hundreds of systems without starting from scratch. - **Enterprise-ready innovation**: apps run securely with authentication, parsing, and governance guardrails built in. - **Ecosystem-powered growth**: a marketplace of partners, customers, and developers accelerates new use cases, from metadata connectors to AI governance agents. [Explore App Framework](https://atlan.com/app-framework/) ## Full recording Watch the full recording of Atlan Activate 2025 (56 min): https://player.vimeo.com/video/1111934211?h=f181b02feb ## The only platform that brings all the humans of data & AI together Customers shown: Autodesk, Nasdaq, Fox, HelloFresh, Cisco, Plaid, General Motors. [Book a Demo ->](https://atlan.com/forms/talk-to-sales-contact/)