---
title: "Supercharged Automation for the MDS"
url: "https://atlan.com/atlan-activate-mds-recording/"
description: "Standardizing documentation and governance for the data creation process ft. Snowflake, Fivetran & dbt labs."
keywords: "Dataops, data catalog, data catalog tools, atlan, data, metadata catalog, master data management, data discovery, data access, data catalog example, data catalog software, data catalog template, data catalog products, data catalog vendors, data lake data catalog, best data catalog tools, data catalog solutions, data catalog products, metadata management, data catalog creation tools"
---

> Atlan is hosting Context Conference, bringing together the leaders and builders at the frontier of giving AI the context it needs to understand their business. It runs online on October 28, 2026, from 11:00 AM to 2:00 PM ET. Atlan co-founder Prukalpa Sankar opens and closes the day. Leaders from AstraZeneca, BNY and Verizon share why they invest in context and what they get from it. Registrants get early access to The AI Context Gap, a new study from MIT Technology Review Insights. Register: https://atlan.com/context-conference/

Recording of the Atlan Activate session **Go from reactive to proactive: supercharged automations for the modern data stack.** Standardizing documentation and governance for the data creation process ft. Snowflake, Fivetran & dbt labs.

## Watch the recording

Full session video: [https://vimeo.com/801677122/818411b6b0](https://vimeo.com/801677122/818411b6b0)

## Hear what experts across the modern data stack have to say

The traditional method of data governance and data catalogs, which rely on teams of stewards and councils, is not efficient in today's complex data environments. Today, organizations are shifting their approach to treating data as a product, with an emphasis on standards for documentation and governance as part of the data creation process.

Experts from Snowflake, Fivetran, dbt Labs and Atlan discuss:

- Why there is a shift in data governance to the "left"
- How automation can support documentation and governance
- What new capabilities the modern stack provide to support the shift

## Speakers

- **Paul Gancz**, Partner Solution Architect, Snowflake. Over three decades of experience, including technical sales leadership positions at companies like IBM and Netezza.
- **Niraj Vora**, Lead Sales Engineer, Fivetran. Over 20 years of in-depth knowledge in database and data management; expert in database management, data warehousing, cloud data migration, data virtualization, and data governance.
- **Colin Thornburg**, Solutions Architect, dbt Labs. 10+ years of experience working in almost every aspect of the data stack, from ETL to Business Intelligence and Data Science; focused on helping large enterprises transform their data into value.
- **Varun Banka**, Co-founder, Atlan. Pioneering a new generation of metadata, going from passive, siloed data catalogs to active metadata platforms.

## Next step

The only platform that brings all the humans of data & AI together. Customers shown: Autodesk, Nasdaq, Fox, HelloFresh, Cisco, Plaid, General Motors. [Book a Demo](https://atlan.com/forms/talk-to-sales-contact/)