---
title: "Color | Atlan Brand Guidelines"
url: "https://atlan.com/brand/color/"
---

> Atlan is hosting Context Conference, bringing together the leaders and builders at the frontier of giving AI the context it needs to understand their business. It runs online on October 28, 2026, from 11:00 AM to 2:00 PM ET. Atlan co-founder Prukalpa Sankar opens and closes the day. Leaders from AstraZeneca, BNY and Verizon share why they invest in context and what they get from it. Registrants get early access to The AI Context Gap, a new study from MIT Technology Review Insights. Register: https://atlan.com/context-conference/

# Color

## Primary color

Atlan Blue is the cornerstone of our visual identity. It serves as the primary anchor that binds our brand together across every touchpoint, channel, and experience, making our presence instantly recognizable.

### Blue scale
- Blue 25: #F9F9FC - rgb(249, 249, 252)
- Blue 50: #F3F4FD - rgb(243, 244, 253)
- Blue 100: #E8E9FB - rgb(232, 233, 251)
- Blue 200: #AEB0F3 - rgb(174, 176, 243)
- Blue 300: #7F83EC - rgb(127, 131, 236)
- Blue 400: #3940E1 - rgb(57, 64, 225)
- Blue 500: #2026D2 - rgb(32, 38, 210)
- Blue 600: #181D9D - rgb(24, 29, 157)
- Blue 700: #13177E - rgb(19, 23, 126)
- Blue 800: #0D0F54 - rgb(13, 15, 84)
- Blue 900: #0A0B3F - rgb(10, 11, 63)

## Secondary color

Cyan serves as our primary accent color, designed to add emphasis and focus. Never use Cyan as a standalone brand color or as a background fill.

### Cyan scale
- Cyan 25: #F9FEFF - rgb(249, 254, 255)
- Cyan 50: #F7FEFF - rgb(247, 254, 255)
- Cyan 100: #E7FBFF - rgb(231, 251, 255)
- Cyan 200: #D0F6FE - rgb(208, 246, 254)
- Cyan 300: #B8F2FE - rgb(184, 242, 254)
- Cyan 400: #99EBFD - rgb(153, 235, 253)
- Cyan 500: #62E1FC - rgb(98, 225, 252)
- Cyan 600: #0CD1FA - rgb(12, 209, 250)

## Tertiary color

Pink introduces a deliberate pop of color to our ecosystem. To maintain its visual impact and prevent it from overpowering our primary palette, use this supporting accent exceptionally sparingly.

### Pink scale
- Pink 25: #FFFAFB - rgb(255, 250, 251)
- Pink 50: #FEF6F8 - rgb(254, 246, 248)
- Pink 100: #FDE4EB - rgb(253, 228, 235)
- Pink 200: #FBCAD6 - rgb(251, 202, 214)
- Pink 300: #F9A6BB - rgb(249, 166, 187)
- Pink 400: #F78BA7 - rgb(247, 139, 167)
- Pink 500: #F34D77 - rgb(243, 77, 119)
- Pink 600: #C23E5F - rgb(194, 62, 95)

## Neutrals

Our neutrals palette provides the essential structural foundation for our visual design. These neutrals establish hierarchy and deliver optimal legibility across typography, borders, and UI elements.

### Neutrals scale
- Neutrals 25: #F6F6F8 - rgb(246, 246, 248)
- Neutrals 50: #EEEEF1 - rgb(238, 238, 241)
- Neutrals 100: #DDDDE3 - rgb(221, 221, 227)
- Neutrals 200: #CCCCD5 - rgb(204, 204, 213)
- Neutrals 300: #9999AA - rgb(153, 153, 170)
- Neutrals 400: #77778E - rgb(119, 119, 142)
- Neutrals 500: #555572 - rgb(85, 85, 114)
- Neutrals 600: #2B2B39 - rgb(43, 43, 57)
- Neutrals 700: #252530 - rgb(37, 37, 48)
- Neutrals 800: #141517 - rgb(20, 21, 23)
- Neutrals black: #000000 - rgb(0, 0, 0)

## Print production

To ensure an accurate translation of our brand hues in print media, always use CMYK color values. Use PMS codes if specified by the vendor.

- Blue 500: HEX #2026D2 / CMYK 98, 84, 0, 0
- Cyan 500: HEX #62E1FC / CMYK 51, 0, 6, 0
- Pink 500: HEX #F34D77 / CMYK 0, 68, 51, 5

## Color pairing

Our approved color pairings are engineered to maximize legibility, contrast, and brand emphasis across all mediums.

- Do: #2026D2 + #62E1FC
- Do: #2026D2 + #FFFFFF
- Do: #F34D77 + #FFFFFF
- Do: #1A1EA8 + #FDDBE4
- Avoid: #F34D77 + #62E1FC
- Avoid: #2026D2 + #F34D77
- Avoid: #62E1FC + #FFFFFF
- Avoid: #62E1FC + #555572

## Application examples

Explore how our color system comes to life across diverse mediums.

- E-book ad creative - Blue 900 ground with Blue 500 and white type
- Event booth & signage - full Blue 500 brand environment
- Customer quote card - Cyan 500 accent highlighting the key line
- Branded swag & merchandise on the event floor
- Webinar promo card - co-branded, Cyan 500 photo backdrop
- Event activation - playful Blue 500 ice-cream cart
- Editorial infographic - neutrals base with Blue accents
- Co-branded event promo - Blue 500 photo overlay with Cyan highlight type
- Conference booth creative - blue photo overlay with a Cyan gradient panel