--- title: "Logo | Atlan Brand Guidelines" url: "https://atlan.com/brand/logo/" --- > Atlan is hosting Context Conference, bringing together the leaders and builders at the frontier of giving AI the context it needs to understand their business. It runs online on October 28, 2026, from 11:00 AM to 2:00 PM ET. Atlan co-founder Prukalpa Sankar opens and closes the day. Leaders from AstraZeneca, BNY and Verizon share why they invest in context and what they get from it. Registrants get early access to The AI Context Gap, a new study from MIT Technology Review Insights. Register: https://atlan.com/context-conference/ # Logo ## Primary logo The core brand identity relies on our primary logotype, uniquely identified by two cyan circles nestled inside the letter 'a'. ### Blue logotype ![Blue logotype](https://atlan.com/images/brand/atlan-logo-blue.svg) [Download](https://atlan.com/images/brand/atlan-logo-blue.svg) ### White logotype ![White logotype](https://atlan.com/images/brand/atlan-logo-white.svg) [Download](https://atlan.com/images/brand/atlan-logo-white.svg) Need an image file instead of SVG? Use the PNG versions below. Both have a transparent background, so they sit cleanly on any surface. ### Blue logotype (PNG) ![Blue logotype (PNG)](https://atlan.com/images/brand/atlan-logo-blue.webp) [Download](https://atlan.com/images/brand/atlan-logo-blue.png) ### White logotype (PNG) ![White logotype (PNG)](https://atlan.com/images/brand/atlan-logo-white.webp) [Download](https://atlan.com/images/brand/atlan-logo-white.png) ## Favicon The Atlan favicon is reserved strictly for high-constraint environments where the full logotype cannot fit - such as browser tabs, app icons, or small profile images. ### Blue favicon ![Blue favicon](https://atlan.com/images/brand/atlan-favicon-blue.webp) [Download](https://atlan.com/images/brand/atlan-favicon-blue.png) ### White favicon ![White favicon](https://atlan.com/images/brand/atlan-favicon-white.webp) [Download](https://atlan.com/images/brand/atlan-favicon-white.png) ## Clearspace requirements A minimum clearspace must be maintained at all times to ensure impact. A minimum exclusion zone equal to 'l' must be maintained on all four sides of the logo. For the favicon, 'a' must be maintained across all 4 sides of the symbol. ![Atlan logotype clearspace - exclusion zone equal to the logo height 'l' on all four sides](https://atlan.com/images/brand/atlan-logo-clearspace.webp) ![Atlan favicon clearspace - exclusion zone equal to 'a' on all four sides](https://atlan.com/images/brand/atlan-favicon-clearspace.webp) ## QR Code Every touchpoint matters. Our QR codes are designed to look like a natural extension of our brand, utilizing dot-based styling and our signature favicon anchored in the center. We create all our QR codes on [me-qr.com](https://me-qr.com). ![Atlan branded QR codes - blue and white colorways with the favicon anchored in the center](https://atlan.com/images/brand/atlan-qr-code.webp) ## Incorrect usage Do not alter, distort, or modify the logo in any way. To ensure compliance, avoid the following unauthorized treatments. - Do not stretch or distort the logo ![Do not stretch or distort the logo](https://atlan.com/images/brand/atlan-incorrect-treatment-1.webp) - Do not apply effects ![Do not apply effects](https://atlan.com/images/brand/atlan-incorrect-treatment-2.webp) - Do not rotate the logo ![Do not rotate the logo](https://atlan.com/images/brand/atlan-incorrect-treatment-3.webp) - Do not use the logo against busy backgrounds ![Do not use the logo against busy backgrounds](https://atlan.com/images/brand/atlan-incorrect-treatment-4.webp) - Do not change the color of the signature cyan circles ![Do not change the color of the signature cyan circles](https://atlan.com/images/brand/atlan-incorrect-treatment-5.webp) - Do not place the logo on backgrounds with low contrast ![Do not place the logo on backgrounds with low contrast](https://atlan.com/images/brand/atlan-incorrect-treatment-6.webp) ## Partnership Logo Lockups For any Atlan-hosted events or co-branded resources, the Atlan logo must always take precedence and appear first in the lockup layout. Scale the partner logo so that both marks possess equal visual weight and prominence. To separate the logos, we use a very simple and clear vertical line as a separator. ![Atlan partnership logo lockup - Atlan logotype, a vertical divider, and a partner logo of equal visual weight](https://atlan.com/images/brand/atlan-partnership-logo-lockups.webp)