---
title: "Join Atlan at Big Data LDN 2026"
url: "https://atlan.com/event/big-data-london/"
description: "Meet Atlan at Big Data LDN 2026, Olympia London, Sep 23 to 24. See a live context layer, get straight answers on what context actually is, and meet the team building the most AI-native company in the world. Stand J40."
keywords: "big data ldn 2026, big data london, atlan big data ldn, context layer, ai context platform, stand J40"
---

> Atlan is hosting Context Conference, bringing together the leaders and builders at the frontier of giving AI the context it needs to understand their business. It runs online on October 28, 2026, from 11:00 AM to 2:00 PM ET. Atlan co-founder Prukalpa Sankar opens and closes the day. Leaders from AstraZeneca, BNY and Verizon share why they invest in context and what they get from it. Registrants get early access to The AI Context Gap, a new study from MIT Technology Review Insights. Register: https://atlan.com/context-conference/

Atlan's page for Big Data LDN 2026. Everyone's telling you context is key to making AI useful, but nobody's telling you what context actually is, what a context platform looks like, and how you can build your own. Come see Atlan to get answers to all your context questions. Details as listed on the page:

- **Dates:** Sep 23 to 24, 2026
- **Venue:** Olympia London, Hammersmith Road, London W14 8UX
- **Stand:** J40
- **Book a meeting:** [https://atlan.com/big-data-london-meeting/](https://atlan.com/big-data-london-meeting/)

## See the context layer, live

Ontology, semantic layer, knowledge graph, context graph, memory. The terms blur together. This is the architecture that makes them clear: Atlan sits between your data estate and every AI agent you run, and turns what your company knows into something AI can use. Walk through it at stand J40.

- **5x** more accurate AI with context from Atlan (Atlan customer results)
- **Days** to enrich context that used to take 12 months (Atlan customer results)

The architecture diagram, top to bottom:

- **Interfaces & Agents:** custom agents, vertical agents, general purpose agents, tools
- **Open & Portable Context:** context repos
- **Enterprise Context Layer:**
  - AI-Ready Data: the integrated, trusted, and AI-ready representation of an enterprise's data and knowledge assets. ([Connectors](https://atlan.com/connectors/), [Data Lineage](https://atlan.com/data-lineage/))
  - Semantics & Ontology: the map of the business, its entities, metrics, and relationships. ([Context Agents](https://atlan.com/context-agents/))
  - Agent Skills: reusable, versioned, testable units of procedural knowledge. ([Context Engineering Studio](https://atlan.com/context-engineering-studio/))
- **Business Systems:** systems of record, systems of semantics, systems of data, systems of knowledge

## Meet the team building the most AI-native company in the world (at stand J40)

- Lane Hart: built Relay, Atlan's always-on Customer Success agent
- Andrew Ermogenous: helping organizations build their AI context platforms
- Surendran Balachandran: built Marketing OS, the GTM brain that powers every marketing agent at Atlan
- Yves Cabre: helping organizations build their AI context platforms
- Austin Kronz: former Gartner analyst and host of WTF is the Context Layer
- Thomas Ruitort: helping organizations build their AI context platforms

## Trusted by AI-forward enterprises

Customers shown: Virgin Media O2, NHS, easyJet, Unilever, Mastercard, Workday, HubSpot, Elastic, GitLab, Nasdaq, Autodesk, Medtronic.

- "Atlan has been a partner since day 1 in our journey in just one year, we have onboarded 6,000 people. Conversational analytics will go even further to reach every employee." Mauro Flores, Executive Vice President, Data Democratization, Virgin Media O2. [Watch VMO2's story](https://atlan.com/regovern-watch-center/virgin-media-o2-context-for-all/)
- "AI initiatives require more context than ever. Atlan's metadata lakehouse is configurable, intuitive, and able to scale to hundreds of millions of assets." Andrew Reiskind, Chief Data Officer, Mastercard. [Watch Mastercard's story](https://atlan.com/regovern-watch-center/mastercard-context-by-design/)
- "Atlan captures Workday's shared language to be leveraged by AI via its MCP server. As part of Atlan's AI labs, we're co-building the semantic layer that AI needs." Joe DosSantos, VP, Enterprise Data and Analytics, Workday. [Watch Workday's story](https://atlan.com/regovern-watch-center/workday-context-as-culture/)
- "Atlan's open and extensible foundation helps our technical team build applications to improve customer experiences in the AI era." Ashfaq Mohiuddin, VP, Enterprise Data & AI, HubSpot
- "We're focused on how we can scale context development as much as possible, and where can we leverage Atlan AI to build the most robust definitions across our data estate and make sure we're propagating it upstream and downstream." Takashi Ueki, Head of Enterprise Data & Analytics, Elastic. [Watch Elastic's story](https://atlan.com/regovern-watch-center/hidden-strategies-behind-ai-ready-tech-pioneers/)

[See all customer stories](https://atlan.com/customers/)

## Find us at stand J40

Watch agents answer real questions on a live estate, and take the context-layer breakdown home with you.

- **Live agent demos:** see the Operational Agent and Talk to Data Agent work on a live data estate.
- **Straight answers on context:** ontology, semantic layer, knowledge graph, context graph. Leave knowing the difference.
- **How we run Atlan on Atlan:** Relay, Marketing OS, and the agents we run in production, from the people who built them.