---
title: "Gamifying Data Governance"
url: "https://atlan.com/gamifying-data-governance-masterclass/"
description: "How Uala and Zip drove company-wide adoption by making governance a team sport"
keywords: "Dataops, data catalog, data catalog tools, atlan, data, metadata catalog, master data management, data discovery, data access, data catalog example, data catalog software, data catalog template, data catalog products, data catalog vendors, data lake data catalog, best data catalog tools, data catalog solutions, data catalog products, metadata management, data catalog creation tools"
---

> Atlan is hosting Context Conference, bringing together the leaders and builders at the frontier of giving AI the context it needs to understand their business. It runs online on October 28, 2026, from 11:00 AM to 2:00 PM ET. Atlan co-founder Prukalpa Sankar opens and closes the day. Leaders from AstraZeneca, BNY and Verizon share why they invest in context and what they get from it. Registrants get early access to The AI Context Gap, a new study from MIT Technology Review Insights. Register: https://atlan.com/context-conference/

**Atlan Masterclass (on-demand recording).** How the data teams at Uala and Zip drove company-wide adoption of data governance by making it a team sport through gamification. For data governance and data management teams trying to get data users excited about documentation and a shared source of truth.

**Watch:** fill the form on the page to watch the recording: [https://atlan.com/gamifying-data-governance-masterclass/](https://atlan.com/gamifying-data-governance-masterclass/).

## Speakers

- Leroy Kahn, Data Management Lead, Zip
- Araceli Castelletta, Data Governance Analyst, Uala
- Emily Winks, Founder's Office, Atlan
- Austin Kronz, Director of Data Strategy, Atlan

## Data governance isn't fun. And it isn't all that easy either.

At the beginning, you're starting with zero documentation, zero alignment, and zero trust. It's hard to get people to start writing documentation out of the blue or trust your "source of truth" when they have their own source of truth. The data teams at Zip and Uala figured out a way: gamification.

- **Zip:** through creative education, competitive leaderboards, and Easter eggs, onboarded 650 new users to Atlan, its data governance platform.
- **Uala:** through a gamified documentation sprint, 13 subject matter experts added over 2,000 metadata updates to assets in Atlan. With complete metadata, champions labeled 50+ BI dashboards and 70 data warehouse tables as Verified.

In this Masterclass, you get a behind-the-scenes look at how these data teams organized and ran gamification drives to make their data governance initiative a success.

## Hit adoption out of the park

Watch the masterclass to learn how you can get data users excited about data governance.