--- title: "Atlan - Active Metadata Management Platform" url: "https://atlan.com/gartner-active-metadata-press/" description: "Atlan, the data collaboration hub for modern data teams, was named as a representative vendor in Gartner's Inaugural Market Guide for Active Metadata Management." keywords: "gartner atlan" --- > Atlan is hosting Context Conference, bringing together the leaders and builders at the frontier of giving AI the context it needs to understand their business. It runs online on October 28, 2026, from 11:00 AM to 2:00 PM ET. Atlan co-founder Prukalpa Sankar opens and closes the day. Leaders from AstraZeneca, BNY and Verizon share why they invest in context and what they get from it. Registrants get early access to The AI Context Gap, a new study from MIT Technology Review Insights. Register: https://atlan.com/context-conference/ Press release, August 3, 2021: Atlan named in Gartner's Inaugural Market Guide for Active Metadata Management. ## Press release **3rd August, 2021, New York**: Atlan, the data collaboration hub for modern data teams, was named as a representative vendor in Gartner's Inaugural Market Guide for Active Metadata Management (1). This report comes on the heels of Atlan being named a Gartner Cool Vendor in DataOps, one of the top 3 companies globally to make the list. "We are incredibly honored to be named in the inaugural market guide for Active Metadata Management by Gartner. This report is a massive milestone for the industry and recognizes a clear shift from traditional, old school approaches of metadata management to a new era: collaboration-focused, intelligent, and open by default," said Prukalpa Sankar, co-founder of Atlan. The Market Guide report, published 27 July 2021 (ID G00736613), states that "The increased demand for orchestrating existing and new systems has rendered traditional metadata practices insufficient." It goes on to say, "The stand-alone metadata management platform will be refocused from augmented data catalogs to a metadata 'anywhere' orchestration platform." Active metadata management is an emerging set of capabilities that enable continuous access and processing of metadata. It departs from traditional "passive" metadata management practices to enter a new era, one where metadata itself is becoming a form of big data, and utilizing metadata effectively is becoming crucial for enterprises hoping to drive augmented data management and modern data practices such as data fabrics and DataOps. "We founded Atlan because we believed there was a better way for data teams to work together. Our approach was incredibly different when we got started. We built Atlan on a fully open API architecture and took a collaboration-focused approach to data management. Today, Gartner's launch of this inaugural market guide is an incredible validation of our vision and direction. We can't be more excited to be pioneering the active metadata industry," said Varun Banka, co-founder of Atlan. According to Gartner, "In 2020, the overall metadata management software market grew at 22.1%, reaching $1.26 billion, far outpacing the overall infrastructure software market that recorded growth of 9.0%." (1) Gartner, "[Market Guide for Active Metadata Management](https://www.gartner.com/document/4004082)" (access for Gartner subscribers only), Guido De Simoni, Alan Dayley, Mark Beyer, published 27 July 2021. ## Read more about the Active Metadata movement - [What is Active Metadata?](https://humansofdata.atlan.com/2021/08/the-gartner-magic-quadrant-for-metadata-management-was-just-scrapped-heres-everything-you-need-to-know/): the 4 key characteristics of an active metadata platform, and how it will pave the way for a new era of metadata. - [The Rise of the Metadata Lake](https://humansofdata.atlan.com/2021/06/rise-metadata-lake/): a unified repository to store all kinds of metadata. - [Data Catalog 3.0: Modern Metadata](https://humansofdata.atlan.com/2021/02/data-catalog-3-0-modern-metadata-for-the-modern-data-stack/): modern metadata for the modern data stack. - [Building Blocks of a Modern Data Platform](https://humansofdata.atlan.com/2021/03/the-building-blocks-of-a-modern-data-platform/): a guide to the best-of-breed tools for your data platform initiative. - [The Beginner's Guide to the Modern Data Stack](https://humansofdata.atlan.com/2021/06/beginners-guide-modern-data-stack/): a curated list of resources for all things modern data stack. ## Gartner disclaimer Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner's research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose. ## About Atlan (as of the 2021 release) Atlan is a modern data collaboration workspace (like GitHub for engineering or Figma for design). By acting as a virtual hub for data assets ranging from tables and dashboards to models and code, Atlan enables teams to create a single source of truth for all their data assets and collaborate across the modern data stack through deep integrations with tools like Slack and Jira, data warehouses like Snowflake and Redshift, BI tools like Looker and Tableau, data transformation tools like Apache Airflow and dbt, and more. A pioneer in the space, Atlan was recognized by Gartner as a Cool Vendor in DataOps, one of the top 3 companies globally. Twitter: [@atlanHQ](https://twitter.com/atlanhq).