---
title: "Importance of business user friendly UX for success in Data Governance"
url: "https://atlan.com/importance-of-business-user-friendly-ux-for-success-in-data-governance/"
description: "Forrester's Raluca Alexandru on why governance tools now split technical and business lineage, and what that shift says about serving business users in data governance."
keywords: "DataOps Platform, Platform Demo, Atlan Demo, Atlan Platform"
---

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# Why business-user-friendly UX matters for data governance

Videos / On demand / Recorded November 2, 2023 / 1:22

Watch: https://atlan.com/importance-of-business-user-friendly-ux-for-success-in-data-governance/

Forrester analyst Raluca Alexandru on the split between technical and business lineage: the same data and processes, shown so business users can understand and control their part. She calls it a sign of maturity.

## Speakers

- Austin Kronz, Director of Data Strategy, Atlan (host)
- Raluca Alexandru, Analyst, Forrester

## Related videos

- [How AI can make data governance easier for end users](https://atlan.com/ai-user-experience-data-governance-success/) (3 min)
- [Technical and business lineage in data governance](https://atlan.com/versatility-in-technical-and-business-lineage-key-to-data-governance-success/) (3 min)
- [How AI will transform data governance](https://atlan.com/how-ai-will-transform-data-governance/) (3 min)
- [Context Agents demo](https://atlan.com/context-agents-demo/) (13 min)

## Transcript

**Raluca Alexandru**

[0:00] Yeah, and you can see that in, like, in the changes that, that they have popped up more and more in the last year, I would say, in, in lineage, just to keep that example, into the tech - the, the definition of technical lineage and business lineage, right? So there was a need to split that up into having the business persona understand better and be able to control better the, the process that where they, they're involved in, and understand the impact that has on lineage, right?

[0:25] So that separation for me, it's already a sign of maturity and, you know, going towards that sort of holy grail of data mesh type of world and where everything is integrated and where everybody understands what their role is. But the technical lineage and business lineage, that, that was something that, you know, really underlined the importance of having different... Well, the same data with the same processes, but then presented in different ways and with different accessibility options to actually influence how that process goes, right?

**Austin Kronz**

[0:54] Mm-hmm.

**Raluca Alexandru**

[0:54] So that's a level of... And there's a lot of automation in there because, and I know you wanna go into the topic of low-code/no-code, of course, and how that serves the business persona, but that's a prime example, I think, of, of adjusting some of the data governance capabilities to serve that very important group of, of users that is, yeah, increasingly active into the data governance organization, so.