---
title: "Why Is Context the Next $1T Opportunity?"
url: "https://atlan.com/know/enterprise-context-layer/videos/context-the-next-trillion-dollar-opportunity/"
description: "Why data leaders say the real AI moat is institutional memory and context, not who runs the biggest model."
keywords: "atlan, context layer, video"
---

> Atlan is hosting Context Conference, bringing together the leaders and builders at the frontier of giving AI the context it needs to understand their business. It runs online on October 28, 2026, from 11:00 AM to 2:00 PM ET. Atlan co-founder Prukalpa Sankar opens and closes the day. Leaders from AstraZeneca, BNY and Verizon share why they invest in context and what they get from it. Registrants get early access to The AI Context Gap, a new study from MIT Technology Review Insights. Register: https://atlan.com/context-conference/

A 5 min Atlan video in the Enterprise Context Layer video library (Fundamentals). Watch on YouTube: [https://www.youtube.com/watch?v=Fhpcdifdwxk](https://www.youtube.com/watch?v=Fhpcdifdwxk).

## About this video

Why data leaders say the real AI moat is institutional memory and context, not who runs the biggest model.

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More from Atlan: [Enterprise Context Layer hub](https://atlan.com/know/enterprise-context-layer/), [Join Live Demos](https://atlan.com/live-demo-series/), [Talk to Us](https://atlan.com/forms/talk-to-sales-contact/).