---
title: "What Is Context, Really? How AI Gets It Wrong in 2026"
url: "https://atlan.com/know/enterprise-context-layer/videos/what-is-context-really/"
description: "Why context is not a single doc you upload. It is layered tribal knowledge, Slack threads, and decisions that must be synthesized for AI."
keywords: "atlan, context layer, video"
---

> Atlan is hosting Context Conference, bringing together the leaders and builders at the frontier of giving AI the context it needs to understand their business. It runs online on October 28, 2026, from 11:00 AM to 2:00 PM ET. Atlan co-founder Prukalpa Sankar opens and closes the day. Leaders from AstraZeneca, BNY and Verizon share why they invest in context and what they get from it. Registrants get early access to The AI Context Gap, a new study from MIT Technology Review Insights. Register: https://atlan.com/context-conference/

Why context is not a single doc you upload. It is layered tribal knowledge, Slack threads, and decisions that must be synthesized for AI.

## About this video

- Watch: [https://www.youtube.com/watch?v=qhwIXZjPsf8](https://www.youtube.com/watch?v=qhwIXZjPsf8)
- Length: 5 min
- Part of the [Enterprise Context Layer hub](https://atlan.com/know/enterprise-context-layer/).

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