---
title: "Why Context - Not Smarter Models - Is the Next Frontier of AI"
url: "https://atlan.com/know/enterprise-context-layer/videos/why-context-not-smarter-models/"
description: "Reasoning capabilities have compounded 1,000x over the last decade, yet 56% of CEOs report zero financial benefit from AI. Why contextual intelligence - not bigger models - is the next frontier."
keywords: "atlan, context layer, video"
---

> Atlan is hosting Context Conference, bringing together the leaders and builders at the frontier of giving AI the context it needs to understand their business. It runs online on October 28, 2026, from 11:00 AM to 2:00 PM ET. Atlan co-founder Prukalpa Sankar opens and closes the day. Leaders from AstraZeneca, BNY and Verizon share why they invest in context and what they get from it. Registrants get early access to The AI Context Gap, a new study from MIT Technology Review Insights. Register: https://atlan.com/context-conference/

Reasoning capabilities have compounded 1,000x over the last decade, yet 56% of CEOs report zero financial benefit from AI. Why contextual intelligence - not bigger models - is the next frontier.

## About this video

- Watch: [https://www.youtube.com/watch?v=CO8YkzUJgfc](https://www.youtube.com/watch?v=CO8YkzUJgfc)
- Length: 8 min
- Part of the [Enterprise Context Layer hub](https://atlan.com/know/enterprise-context-layer/).

## You might also like

- [Why Is Context the Next $1T Opportunity?](https://atlan.com/know/enterprise-context-layer/videos/context-the-next-trillion-dollar-opportunity/) (video, 5 min)
- [Context Is King: Prukalpa Sankar at Re:Govern 2025](https://atlan.com/know/enterprise-context-layer/videos/context-is-king-prukalpa-regovern/) (video, 7 min)
- [Why AI Pilots Fail in Production - And How Context Fixes It](https://atlan.com/know/enterprise-context-layer/videos/why-ai-pilots-fail-in-production/) (video, 10 min)
- [What Is a Context Layer for AI Systems? Complete Guide [2026]](https://atlan.com/know/enterprise-context-layer/videos/what-is-a-context-layer/) (video, 10 min)

[Join Live Demos](https://atlan.com/live-demo-series/) / [Talk to Us](https://atlan.com/forms/talk-to-sales-contact/)