---
title: "Atlan gets it | Atlan"
url: "https://atlan.com/p/atlan-gets-it/"
description: "Data is chaos: Atlan's founders started out as a data team themselves, and this page names the everyday data-team problems they built Atlan to solve."
keywords: "Dataops, data catalog, data catalog tools, atlan, data, metadata catalog, master data management, data discovery, data access, data catalog example, data catalog software, data catalog template, data catalog products, data catalog vendors, data lake data catalog, best data catalog tools, data catalog solutions, data catalog products, metadata management, data catalog creation tools"
---

> Atlan is hosting Context Conference, bringing together the leaders and builders at the frontier of giving AI the context it needs to understand their business. It runs online on October 28, 2026, from 11:00 AM to 2:00 PM ET. Atlan co-founder Prukalpa Sankar opens and closes the day. Leaders from AstraZeneca, BNY and Verizon share why they invest in context and what they get from it. Registrants get early access to The AI Context Gap, a new study from MIT Technology Review Insights. Register: https://atlan.com/context-conference/

**Data is chaos.** Everyone knows that quick questions are never really quick, that "sorry to bother you" isn't really an apology, and that last requests are the first of many. This is Atlan's brand page about the everyday problems of data teams and why Atlan was founded.

## These are the meta problems with your metadata

The page illustrates four scenarios, each with a short video clip:

- #TooManyDataRequests?
- #IsFinalEverFinal?
- #ThatDoesn'tLookRight
- #WhoCanHelp?

## We get it

We started out as a data team ourselves. We tackled humanitarian problems on large-scale projects for the Gates Foundation, the Government of India, and the United Nations.

Like you, we've faced the chaos that data teams endure every day. We've gotten a call from the Cabinet Minister at 3 am saying the number on the dashboard is broken. And we've had our only analyst with all the context quit days before a presentation.

We started Atlan as a solution to our own problems. We're building Atlan as a home for your data team. Let's figure this out together. [Read our story](https://humansofdata.atlan.com/2021/05/why-atlan-backstory/)

## The only platform that brings all the humans of data and AI together

[Book a Demo](https://atlan.com/forms/talk-to-sales-contact/) / [See Product Tour](https://atlan.com/context-layer-demo/)