--- title: "Atlan | Third-Gen Data Catalog" url: "https://atlan.com/p/atlan-third-gen-data-catalog/" description: "Atlan is an active metadata platform for modern data teams, that helps them discover, understand, trust, and collaborate on data assets." --- > Atlan is hosting Context Conference, bringing together the leaders and builders at the frontier of giving AI the context it needs to understand their business. It runs online on October 28, 2026, from 11:00 AM to 2:00 PM ET. Atlan co-founder Prukalpa Sankar opens and closes the day. Leaders from AstraZeneca, BNY and Verizon share why they invest in context and what they get from it. Registrants get early access to The AI Context Gap, a new study from MIT Technology Review Insights. Register: https://atlan.com/context-conference/ Atlan paid landing page headlined "Search, Trust, and Govern AI-Ready Data." For data teams evaluating Atlan: it walks through Atlan's core capabilities (search, column-level lineage, active data governance, data products, business glossary, active metadata), its role as one control plane for the data stack, customer quotes and measured outcomes, and analyst and peer recognition. ## Hero - CTAs: [Book a Demo](https://atlan.com/forms/talk-to-sales-contact/) / [See Product Tour](https://atlan.com/context-layer-demo/) - Recognition shown: Leader and Customer Favorite, The Forrester Wave Data Governance Solutions, Q3 2025 ([report](https://atlan.com/forrester-wave/)); Gartner Peer Insights Customers' Choice; G2 Spring 2025 Grid Leader. - Trusted by the best data teams on the planet. Customers shown: Autodesk, Nasdaq, Fox, HelloFresh, Unilever, Cisco, Plaid, General Motors. ## Provide trusted data with less effort and more adoption 1. **Google for your data** - Search across your data universe using natural language, business context or using SQL syntax. 2. **Column-level lineage** - Visualize column-level relationships from your data sources to your BI dashboards. 3. **Active data governance** - Build trust in data through effortless compliance, context-rich trust signals, and role-based access controls. 4. **Data Products** - Create a marketplace of complete data products, curated for each domain team. 5. **Business glossary** - Bring context where your humans of data work - in BI dashboards, GitHub, Slack, Jira, and more. 6. **Active Metadata** - Free up your day with automated metadata enrichment across your data landscape. Product tour: https://atlan.com/context-layer-demo/ ## One control plane for your entire data stack A diagram of Atlan as the control plane across the data stack. [Explore all Connectors](https://atlan.com/connectors/). ## Industry leaders work with Atlan to unlock the full potential of their data - **Nasdaq** (Discovery & Catalog): "Everyone keeps saying it's like having Google for our data. Starting with column names and descriptions helps users understand what's in our lakes and warehouses - and ask the right questions." - Michael Weiss, AVP - Product Managment. [Story](https://atlan.com/customers/nasdaq-active-metadata-strategy/) - **General Motors** (Open & Extensible): "The reason that we chose Atlan was because of it's API infrastructure. It enables automation, seamless data in and out, and embeds directly into our engineering processes." - Sherri Adame, Data Governance Lead. [Story](https://atlan.com/customers/general-motors-governance-atlan/) - **Fox** (Embedded Collaboration): "You discover an asset, understand its metadata, key metrics, and the questions it answers - then jump straight to the right Looker dashboards, all from within the catalog." - Mihir Modi, Data Governance Manager. [Story](https://atlan.com/customers/fox-governance-atlan/) - **Autodesk** (Embedded Collaboration): "Atlan is the central layer that brings all metadata from data producers to data consumers. Now, our data consumers easily discover and use the data they need." - Mark Kidwell, Chief Data Architect. [Story](https://atlan.com/customers/autodesk-data-mesh-snowflake-atlan/) - **Aliaxis** (Configurable & Adaptive): "When we presented it to our users they said, 'This doesn't look too complicated.' And for our team, [Atlan] gave us room to grow and mature as an organization without too many restrictions." - Nestor Jarquin, Global Data & Analytics Lead. [Story](https://atlan.com/customers/aliaxis-worldwide-glossary/) - **HubSpot** (Active Data Governance): "Data is key to better customer experiences in the AI era, and Atlan helps us deliver that value. Its open, extensible foundation lets us build apps and govern data from day one." - Ashfaq Mohiuddin, Global VP of Data & AI. All customer stories: https://atlan.com/customers/ ## Customers rate us a Leader in categories from Catalog to Governance to Quality Badges shown: Gartner Peer Insights Customers' Choice; Gartner Magic Quadrant for Metadata Management (Dec 2024); Gartner Cool Vendor; G2 Summer 2025 Leader, Momentum Leader, High Performer, Best Relationship, and Easiest to Use. ## The future of data and AI governance has arrived | Outcome | Customer | Theme | Detail | |---|---|---|---| | Gamified adoption projects $390k in annual efficiency gains | [Zip](https://atlan.com/customers/zip-gamifies-data-governance/) | Make confident decisions with trusted data | Drive viral adoption from business users with intuitive data discovery, integrations with collaboration tools, and intelligent automation for documentation. | | Accelerated impact analysis from 6 weeks to 30 minutes | [Dr. Martens](https://atlan.com/customers/dr-martens-modern-data-catalog/) | Accelerate impactful data and AI initiatives | Streamline initiatives like AI readiness with a one stop shop for your data. | | 66% of unused Snowflake assets deprecated | [Mistertemp](https://atlan.com/success-stories/mistertemp/) | Accelerate impactful data and AI initiatives | Streamline initiatives like AI readiness with a one stop shop for your data. | | Time to tag PII reduced from 50 days to 5 hours | [Tide](https://atlan.com/customers/tide-gdpr-automated-privacy/) | Comply effortlessly with regulations | Proactively safeguard your data with granular access controls and automated tag sync. | Ebook: [Active Data Governance](https://atlan.com/downloads/adaptive-data-governance/) ## The only platform that brings all the humans of data & AI together [Book a Demo](https://atlan.com/forms/talk-to-sales-contact/) / [See Product Tour](https://atlan.com/context-layer-demo/)