--- title: "Build Trust with Automated Data Quality & Profiling" url: "https://atlan.com/p/data-quality-profiling/" description: "A paid landing page on Atlan's data quality capabilities, covering no-code quality rules, scheduling, AI rule suggestions and alerts, and how quality signals feed data contracts." --- > Atlan is hosting Context Conference, bringing together the leaders and builders at the frontier of giving AI the context it needs to understand their business. It runs online on October 28, 2026, from 11:00 AM to 2:00 PM ET. Atlan co-founder Prukalpa Sankar opens and closes the day. Leaders from AstraZeneca, BNY and Verizon share why they invest in context and what they get from it. Registrants get early access to The AI Context Gap, a new study from MIT Technology Review Insights. Register: https://atlan.com/context-conference/ Atlan paid landing page headlined "Build Trust with Automated Data Quality & Profiling." For data teams evaluating Atlan's data quality capabilities: no-code quality rules, scheduling, AI rule suggestions and alerts, how quality signals feed contracts and AI guardrails, the wider Atlan platform, and customer quotes. ## Hero CTAs: [Book a Demo](https://atlan.com/forms/talk-to-sales-contact/) / [See Product Tour](https://atlan.com/context-layer-demo/) Analyst and peer recognition shown: - **Leader & Customer Favorite in Data Governance** (Forrester): "An AI-native governance platform that blends intelligent automation with deep integration and user accessibility." [Report](https://atlan.com/forrester-wave/) - **Leader in Metadata Management** (Gartner): "Atlan scored highest for data lineage, impact analysis, semantics, orchestration, and automation" [Report](https://atlan.com/gartner-magic-quadrant-metadata-management-solutions-2025/) - **Visionary in Data Governance** (Gartner): "Data product teams rave about how much easier their job has become since Atlan was introduced." [Report](https://atlan.com/gartner-magic-quadrant-data-governance-2025/) - **User Favorite in 5 Categories** (G2): "Self-service, openness, and click-and-go features were critical so that data governance didn't slow down our business." [Report](https://atlan.com/g2-leader/) - **Market Leader in Data Catalogs** (Forrester): "Atlan enables data democratization with AI-assisted discovery, end-to-end lineage ... and Netflix-like personalization." [Report](https://atlan.com/forrester-wave-2024/) Trusted by companies with more than $10T in enterprise value (customer logo strip). ## Data, Meaning, and Governance. Unified for the AI Era. **Unify** - No-Code Connectors, Column Lineage, Automation - [Cross-system, column-level lineage](https://atlan.com/column-level-lineage/): Automated lineage to help your people and AI understand how data flows. - [Data catalog](https://atlan.com/data-discovery-catalog/): Your single source of truth for data and AI. - [DIY, no-code connectors](https://atlan.com/connectors/): Unify context across your data & AI estate in days, not months. - [App framework](https://atlan.com/app-framework/): Structured system to build AI-native apps and connectors on the metadata lakehouse. - [Metadata intelligence & automation](https://atlan.com/intelligent-automation/): Scale metadata enrichment with AI-powered and rule-based automations. **Collaborate** - Data Products, Data & AI Governance, Data Quality - [Data products & marketplaces](https://atlan.com/data-products-marketplace/): Ship data products packaged for people and AI. - [Data quality & contracts](https://atlan.com/data-quality-studio/): Make sure data is always fit for purpose. - [Policy & compliance](https://atlan.com/active-data-governance/): Get a real-time view of policy coverage and incidents. - [AI governance](https://atlan.com/ai-governance/): Eliminate shadow AI with a connected AI registry. - [Business glossary](https://atlan.com/data-glossary/): Build the semantic layer for your business. **Activate** - AI Agents, MCP Server, Slack & MS Teams, GitHub - [Model Context Protocol](https://blog.atlan.com/announcements/mcp-ai-metadata/): Real-time metadata for AI agents. - AI search: Find and trust data with AI that runs on your metadata. - [Slack & Microsoft Teams](https://atlan.com/embedded-collaboration/): Find context, data products, and definitions where you work. - [GitHub, GitLab, Jira, ServiceNow](https://atlan.com/embedded-collaboration/): Power your workflows with rich metadata. - [BI Tools](https://atlan.com/embedded-collaboration/): Discover, tag, and validate directly inside tools like Tableau, Power BI, and Looker. ## Create & act on quality rules for data fitness Define, schedule, and surface data quality in minutes, with no-code rules, scheduling, and notifications. - **No-Code Rules** - Publish tests with point-and-click templates - or power up with custom SQL. - **Smart Scheduling** - Run checks on a cron, on-demand, or whenever fresh data lands. - **AI Rule Suggestions** - Scale data quality with AI suggested rules based on metadata intelligence. - **Slack Alerts** - Get instant notifications that pinpoint what broke, why, and who's affected. ## Embed trust, not just quality. Quality signals are just the start - plug them into contracts, AI guardrails, and a 360 degrees reporting hub to keep trust flowing. - **360 degrees Quality** - Pull upstream quality signals from Monte Carlo, Soda, Anomalo, and more for a 360 degrees quality view. - **Shift-Left Contracts** - Formalize quality expectations to build trust between data producers and consumers. - **AI Guardrails** - Pair with Atlan's AI Governance module to ensure only high-quality data trains and tests your models. - **Reporting Center** - Track coverage, failures, and business impact in one glanceable Reporting Center. ## One control plane for your entire data stack A diagram of Atlan as the control plane across the data stack. [Explore all Connectors](https://atlan.com/connectors/). ## Industry leaders work with Atlan to unlock the full potential of their data - **Nasdaq** (Discovery & Catalog): "Everyone keeps saying it's like having Google for our data. Starting with column names and descriptions helps users understand what's in our lakes and warehouses - and ask the right questions." - Michael Weiss, AVP - Product Managment. [Story](https://atlan.com/customers/nasdaq-active-metadata-strategy/) - **General Motors** (Open & Extensible): "The reason that we chose Atlan was because of it's API infrastructure. It enables automation, seamless data in and out, and embeds directly into our engineering processes." - Sherri Adame, Data Governance Lead. [Story](https://atlan.com/customers/general-motors-governance-atlan/) - **Fox** (Embedded Collaboration): "You discover an asset, understand its metadata, key metrics, and the questions it answers - then jump straight to the right Looker dashboards, all from within the catalog." - Mihir Modi, Data Governance Manager. [Story](https://atlan.com/customers/fox-governance-atlan/) - **Autodesk** (Embedded Collaboration): "Atlan is the central layer that brings all metadata from data producers to data consumers. Now, our data consumers easily discover and use the data they need." - Mark Kidwell, Chief Data Architect. [Story](https://atlan.com/customers/autodesk-data-mesh-snowflake-atlan/) - **Aliaxis** (Configurable & Adaptive): "When we presented it to our users they said, 'This doesn't look too complicated.' And for our team, [Atlan] gave us room to grow and mature as an organization without too many restrictions." - Nestor Jarquin, Global Data & Analytics Lead. [Story](https://atlan.com/customers/aliaxis-worldwide-glossary/) - **HubSpot** (Active Data Governance): "Data is key to better customer experiences in the AI era, and Atlan helps us deliver that value. Its open, extensible foundation lets us build apps and govern data from day one." - Ashfaq Mohiuddin, Global VP of Data & AI. All customer stories: https://atlan.com/customers/ ## The only platform that brings all the humans of data & AI together [Book a Demo](https://atlan.com/forms/talk-to-sales-contact/) / [See Product Tour](https://atlan.com/context-layer-demo/)