---
title: "Personalization and Curation | Context Delivery to Every Agent"
url: "https://atlan.com/personalization-and-curation/"
description: "An effortless way for you to personalize Atlan to every user persona, business domain, and data project in your organization."
---

> Atlan is hosting Context Conference, bringing together the leaders and builders at the frontier of giving AI the context it needs to understand their business. It runs online on October 28, 2026, from 11:00 AM to 2:00 PM ET. Atlan co-founder Prukalpa Sankar opens and closes the day. Leaders from AstraZeneca, BNY and Verizon share why they invest in context and what they get from it. Registrants get early access to The AI Context Gap, a new study from MIT Technology Review Insights. Register: https://atlan.com/context-conference/

**Metadata just got personal.** Personas and Purposes are an effortless way to personalize Atlan to every user persona, business domain, and data project in your organization: Personas tailor the experience to each kind of data user, Purposes curate assets and policies by business domain and project.

[Book a Demo](https://atlan.com/forms/talk-to-sales-contact/) · [See Product Tour](https://atlan.com/context-layer-demo/)

Customers shown: Nasdaq, General Motors, Autodesk, Fox, Unilever, Cisco, HelloFresh, Plaid, E.ON.

## What does Netflix for data look like?

Data teams are diverse. Analysts, engineers, scientists, and architects all have their own preferences. Why serve the same generic experience to all individual personas?

- **Data Analyst:** "I want to see certified tables to build an executive report."
- **Engineer:** "I want to find assets with failed pipelines to fix a broken dashboard."
- **Data Scientist:** "I want to preview tables to decide what data to use for a model."
- **Business User:** "I want to check when the data on the dashboard was last updated."

## Personas: who's watching?

With Personas, you can create a personalized experience for the different humans of data on your team. Work better with curated context.

- **Personalized homepage (BETA):** every persona gets a customized homepage.
- **Metadata preferences:** display custom metadata relevant to the user.
- **Curated data assets:** every user sees data curated to their workflows.

## Purposes: work faster with project-based curation

With Purposes, you can define policies and curate data assets by business domains and project context. Reduce your time-to-value by providing the right data, in the right context.

- **Curate and serve your marketing data:** create a Purpose for "Market Segmentation" that curates your Segment, Google Analytics, and HubSpot data, and automatically allows access to your Marketing team on Atlan.
- **Organize and maintain your public financial KPIs:** create a Purpose for "Public Financial Reporting" that curates all your publicly reported assets (sources shown: QuickBooks, Excel), and automatically allows access to your Finance and Legal team on Atlan.
- **Protect and mask your PII data:** create a Purpose for "PII Classification" that protects your sensitive information and grants access only to those who need it.

## Personalized discovery: discovery experiences designed for you

Engineers love searching through SQL, analysts love browsing by business context, and every user needs their own custom metadata. Atlan's discovery experience fits the workflows of every persona on your team.

- **Google-like search:** search with synonyms, SQL syntax, and business context.
- **Customizable filters:** personalize filters to create a browsing experience that works for you.
- **Trust signals:** the Companion Sidebar gives you signals to trust your data.
- **Custom metadata:** technical, business, and personal; all the metadata that matters, in Atlan.

More: [Discovery & Catalog](https://atlan.com/data-discovery-catalog/)