---
title: "How Invitation Homes measures data product success"
url: "https://atlan.com/regovern-watch-center/data-product-success/"
description: "Chris Durham from Invitation Homes explains how data product managers get measured on adoption and convergence with burn-down scorecards."
keywords: "atlan, data governance, regovern 2025, regovern watch center"
---

> Atlan is hosting Context Conference, bringing together the leaders and builders at the frontier of giving AI the context it needs to understand their business. It runs online on October 28, 2026, from 11:00 AM to 2:00 PM ET. Atlan co-founder Prukalpa Sankar opens and closes the day. Leaders from AstraZeneca, BNY and Verizon share why they invest in context and what they get from it. Registrants get early access to The AI Context Gap, a new study from MIT Technology Review Insights. Register: https://atlan.com/context-conference/

**How Invitation Homes Measures Data Product Success**: a session recording from Re:Govern 2025 (online, Nov 4-5, 2025), in the [Re:Govern 2025 watch center](https://atlan.com/regovern-watch-center/). Chris Durham from Invitation Homes explains how data product managers get measured on adoption and convergence with burn-down scorecards. The recording plays on the page after a short preview, then an email form unlocks the rest: [watch at https://atlan.com/regovern-watch-center/data-product-success/](https://atlan.com/regovern-watch-center/data-product-success/).

## Speakers

- **Chris Durham**, Director of Enterprise Data Products, Invitation Homes. Chris transforms invisible work into business impact by attesting KPI validity, automating SOX compliance, and building single sources of truth - showing how data products deliver measurable ROI for enterprise operations.

## Company

**Invitation Homes.** As an S&P 500 company operating ~100,000 single-family rentals, Invitation Homes combines scale with technology - deploying data analytics for dynamic pricing, smart home systems for resident control and efficiency, and digital platforms streamlining leasing. The result: $2.6B in 2024 revenue.

## What's inside

Invitation Homes makes governance imperative around data products by measuring what matters: adoption rates and convergence from fragmented assets. Data product managers track scorecards showing burn-downs - like converging 45 separate assets into one unified product that relieves engineering burden and simplifies consumption. Prioritization comes from leadership committees evaluating business cases, balancing "right thing to do" architectural enablers against revenue drivers and cost reduction.

Key takeaways:

- Data product managers get measured on adoption and convergence metrics, making governance accountability concrete and unavoidable
- Convergence scorecards show burn-downs: reducing 45 fragmented assets to one unified product that simplifies engineering and consumption
- Measuring adoption easily requires governance platforms that make metrics visible and trackable in real-time
- Prioritization balances architectural enablers (the "right thing to do") against business cases showing revenue impact or cost reduction
- Data products are living entities that grow forever - governance must be embedded from the start, not added later

## Session chapters

1. Adoption as a governance metric: How data product managers at Invitation Homes are evaluated on adoption and usage metrics.
2. Convergence scorecards in action: Tracking progress through burn-down charts that consolidate fragmented assets into unified data products.
3. Real-time governance measurement: How Atlan enables visibility into adoption and convergence metrics with live dashboards.
4. Balancing architecture and business value: Leadership committees weigh governance initiatives against revenue and cost efficiency goals.
5. Governance from the start: Why governance must be embedded into every data product lifecycle rather than added later.

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