---
title: "How Invitation Homes De-Risks the Business by Certifying 350 KPIs"
url: "https://atlan.com/regovern-watch-center/invitation-homes-data-product-success/"
description: "A Re:Govern 2025 session recording in which Chris Durham of Invitation Homes explains how certifying 350 KPIs in Atlan exposed metrics that shared a name but were calculated differently."
---

> Atlan is hosting Context Conference, bringing together the leaders and builders at the frontier of giving AI the context it needs to understand their business. It runs online on October 28, 2026, from 11:00 AM to 2:00 PM ET. Atlan co-founder Prukalpa Sankar opens and closes the day. Leaders from AstraZeneca, BNY and Verizon share why they invest in context and what they get from it. Registrants get early access to The AI Context Gap, a new study from MIT Technology Review Insights. Register: https://atlan.com/context-conference/

**How Invitation Homes De-Risks the Business by Certifying 350 KPIs** - a Re:Govern 2025 recording on the Atlan Re:Govern watch center, with Chris Durham, Director of Enterprise Data Products (Invitation Homes). The recording plays for about 2 minutes, then the page asks for an email to keep watching. Watch it at https://atlan.com/regovern-watch-center/invitation-homes-data-product-success/.

## Speaker

- **Chris Durham**, Director of Enterprise Data Products, Invitation Homes. Chris transforms invisible work into business impact by attesting KPI validity, automating SOX compliance, and building single sources of truth - showing how data products deliver measurable ROI for enterprise operations.

## Company: Invitation Homes

As an S&P 500 company operating ~100,000 single-family rentals, Invitation Homes combines scale with technology - deploying data analytics for dynamic pricing, smart home systems for resident control and efficiency, and digital platforms streamlining leasing. The result: $2.6B in 2024 revenue.

## What's inside

Invitation Homes had 700 Tableau dashboards and 600 dbt workflows, but executives doubted whether KPIs like net operating income were actually calculated correctly. By ingesting 350 KPIs from their Data Integrity Committee into Atlan and certifying the sourcing, formulation, and presentation of each, they discovered critical inconsistencies - metrics named the same but calculated differently, or named differently but meaning the same thing.

Key takeaways:

- Starting with discoverability and root cause analysis is necessary, but strategic business value requires going deeper into KPIs
- Cross-functional Data Integrity Committees can define critical business metrics, but governance platforms make them searchable and verifiable
- Certifying KPIs means validating sourcing, formulation, and presentation - not just documenting definitions in a glossary
- Proof of concepts reveal hidden problems: synonyms (same name, different calculations) and homonyms (different names, same meaning) across ecosystems
- Building KPI certification reports for leadership de-risks the business by showing which metrics work, which are broken, and what's wrong

## More from Re:Govern 2025

- [Virgin Media O2: Context for All](https://atlan.com/regovern-watch-center/virgin-media-o2-context-for-all/) (Session Recordings)
- [DigiKey: Context Readiness](https://atlan.com/regovern-watch-center/digikey-context-readiness/) (Session Recordings)
- [CME Group: Context at Speed](https://atlan.com/regovern-watch-center/cme-group-context-at-speed/) (Session Recordings)
- [Mastercard: Context by Design](https://atlan.com/regovern-watch-center/mastercard-context-by-design/) (Session Recordings)
- [Workday: Context as Culture](https://atlan.com/regovern-watch-center/workday-context-as-culture/) (Session Recordings)
- [How Regulated Business are Moving Governance Beyond Compliance](https://atlan.com/regovern-watch-center/regulated-industries-beyond-compliance/) (Highlights)
- [How Workday Embraced a Data Product Mindset](https://atlan.com/regovern-watch-center/workday-data-product-mindset/) (Highlights)
- [Why Workday is Building a Semantic Layer](https://atlan.com/regovern-watch-center/workday-building-semantic-layer/) (Highlights)
- [Workday's Learnings From its First Talk to Data experiment](https://atlan.com/regovern-watch-center/workday-talk-to-data-learnings/) (Highlights)
- [How Workday Connects Context Across Business Tools](https://atlan.com/regovern-watch-center/how-workday-connects-context/) (Highlights)
- [How Mastercard Designs Context at Scale](https://atlan.com/regovern-watch-center/how-mastercard-designs-context/) (Highlights)
- [Mastercard's Federated Architecture for Agentic Commerce](https://atlan.com/regovern-watch-center/mastercard-federated-architecture/) (Highlights)
- [How Protocols and Tools are Evolving for Agentic Governance](https://atlan.com/regovern-watch-center/protocols-agentic-governance/) (Highlights)
- [How CME Group Evaluated Vendors for its Context Layer](https://atlan.com/regovern-watch-center/cme-group-evaluation/) (Highlights)
- [How DigiKey uses Atlan as a Context Operating System](https://atlan.com/regovern-watch-center/digikey-atlan-context-operating-system/) (Highlights)
- [How Data Roles are Evolving: From Modelers to Context Engineers](https://atlan.com/regovern-watch-center/data-modelers-to-context-engineers/) (Highlights)
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- [How VMO2 and Atlan are Partnering on AI-powered Data Discovery](https://atlan.com/regovern-watch-center/vmo2-ai-powered-discovery/) (Highlights)
- [How VMO2 Built a Data Product Flywheel for 16,000 Employees](https://atlan.com/regovern-watch-center/vmo2-data-product-flywheel/) (Highlights)
- [How EasyJet Scaled Governance with an MVP Approach](https://atlan.com/regovern-watch-center/easyjet-mvp-approach/) (Highlights)
- [Nasdaq's "Anchor Client" Rollout Strategy](https://atlan.com/regovern-watch-center/nasdaq-anchor-client/) (Highlights)
- [How Invitation Homes Measures Data Product Success](https://atlan.com/regovern-watch-center/data-product-success/) (Highlights)
- [Nasdaq's Core Governance Reporting Metrics](https://atlan.com/regovern-watch-center/nasdaq-reporting-metrics/) (Highlights)
- [Mastercard's Team Model Behind Modernization](https://atlan.com/regovern-watch-center/mastercard-data-governance-blueprint/) (Highlights)
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- [AI-Ready Tech Pioneers Share their Single Most Effective AI Readiness Strategies](https://atlan.com/regovern-watch-center/ai-readiness-strategies-pioneers/) (Highlights)
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- [Modern Data & AI Governance Blueprint](https://atlan.com/blueprint) (Resources)

Back to the watch center: https://atlan.com/regovern-watch-center/