--- title: "Nasdaq's "anchor client" rollout strategy" url: "https://atlan.com/regovern-watch-center/nasdaq-anchor-client/" description: "Michael Weiss from Nasdaq explains how embedding experts with one business unit beats big-bang governance rollouts every time." keywords: "atlan, data governance, regovern 2025, regovern watch center" --- > Atlan is hosting Context Conference, bringing together the leaders and builders at the frontier of giving AI the context it needs to understand their business. It runs online on October 28, 2026, from 11:00 AM to 2:00 PM ET. Atlan co-founder Prukalpa Sankar opens and closes the day. Leaders from AstraZeneca, BNY and Verizon share why they invest in context and what they get from it. Registrants get early access to The AI Context Gap, a new study from MIT Technology Review Insights. Register: https://atlan.com/context-conference/ **Nasdaq's "Anchor Client" Rollout Strategy** is a Re:Govern 2025 session video in the Atlan Re:Govern watch center. Michael Weiss from Nasdaq explains how embedding experts with one business unit beats big-bang governance rollouts every time. Watch it at https://atlan.com/regovern-watch-center/nasdaq-anchor-client/ (email required to keep watching). All sessions: https://atlan.com/regovern-watch-center/ ## Speakers - **Michael Weiss**, AVP, Product Management, Nasdaq. Michael runs a hybrid platform model with centralized infrastructure with embedded teams, and proves that metadata isn't overhead, it's the multiplier that scales advanced analytics globally while building board-level credibility. ## Companies - **Nasdaq**: A $49B company operating 30+ exchanges, Nasdaq is the intelligent fabric of finance. Nasdaq deploys AI across 50 exchanges globally - from generative AI surveillance detecting market manipulation to machine learning accelerating bank risk calculations. ## What's inside Nasdaq avoids the 'here's the tool, good luck' handoff by embedding platform experts with internal business units ready to adopt new ways of working. They collaborate on four to six use cases - from data acquisition and pipeline building to glossary definitions and consumer enablement - working hands-on-keyboard together. This approach gets team buy-in immediately and figures out what works in the weeds, not through documentation. ### Key takeaways - Anchor client approach identifies one internal business unit ready to adopt, reducing risk and enabling fast iteration - Embedding experts with teams beats handing off tools and documentation - work together hands-on-keyboard through real use cases - Four to six collaborative use cases span the full lifecycle: acquisition, pipeline building, enablement, and consumer presentation - Getting team buy-in during rollout (not after) ensures they understand what works and doesn't work from experience - Governance has a branding problem - reframe it as data enablement that helps business units extract strategic asset value ## More from Re:Govern 2025 - [Virgin Media O2: Context for All](https://atlan.com/regovern-watch-center/virgin-media-o2-context-for-all/) (session recording) - [DigiKey: Context Readiness](https://atlan.com/regovern-watch-center/digikey-context-readiness/) (session recording) - [CME Group: Context at Speed](https://atlan.com/regovern-watch-center/cme-group-context-at-speed/) (session recording) - [Mastercard: Context by Design](https://atlan.com/regovern-watch-center/mastercard-context-by-design/) (session recording) - [Workday: Context as Culture](https://atlan.com/regovern-watch-center/workday-context-as-culture/) (session recording) - [How Regulated Business are Moving Governance Beyond Compliance](https://atlan.com/regovern-watch-center/regulated-industries-beyond-compliance/) (highlight) - [How Workday Embraced a Data Product Mindset](https://atlan.com/regovern-watch-center/workday-data-product-mindset/) (highlight) - [Why Workday is Building a Semantic Layer](https://atlan.com/regovern-watch-center/workday-building-semantic-layer/) (highlight) - [Workday's Learnings From its First Talk to Data experiment](https://atlan.com/regovern-watch-center/workday-talk-to-data-learnings/) (highlight) - [How Workday Connects Context Across Business Tools](https://atlan.com/regovern-watch-center/how-workday-connects-context/) (highlight) - [How Mastercard Designs Context at Scale](https://atlan.com/regovern-watch-center/how-mastercard-designs-context/) (highlight) - [Mastercard's Federated Architecture for Agentic Commerce](https://atlan.com/regovern-watch-center/mastercard-federated-architecture/) (highlight) - [How Protocols and Tools are Evolving for Agentic Governance](https://atlan.com/regovern-watch-center/protocols-agentic-governance/) (highlight) - [How CME Group Evaluated Vendors for its Context Layer](https://atlan.com/regovern-watch-center/cme-group-evaluation/) (highlight) - [How DigiKey uses Atlan as a Context Operating System](https://atlan.com/regovern-watch-center/digikey-atlan-context-operating-system/) (highlight) - [How Data Roles are Evolving: From Modelers to Context Engineers](https://atlan.com/regovern-watch-center/data-modelers-to-context-engineers/) (highlight) - [Why VMO2 Invested in Business Layers and Context Before Conversational AI](https://atlan.com/regovern-watch-center/vmo2-business-context-layers/) (highlight) - [How VMO2 and Atlan are Partnering on AI-powered Data Discovery](https://atlan.com/regovern-watch-center/vmo2-ai-powered-discovery/) (highlight) - [How VMO2 Built a Data Product Flywheel for 16,000 Employees](https://atlan.com/regovern-watch-center/vmo2-data-product-flywheel/) (highlight) - [How EasyJet Scaled Governance with an MVP Approach](https://atlan.com/regovern-watch-center/easyjet-mvp-approach/) (highlight) - [How Invitation Homes Measures Data Product Success](https://atlan.com/regovern-watch-center/data-product-success/) (highlight) - [Nasdaq's Core Governance Reporting Metrics](https://atlan.com/regovern-watch-center/nasdaq-reporting-metrics/) (highlight) - [Mastercard's Team Model Behind Modernization](https://atlan.com/regovern-watch-center/mastercard-data-governance-blueprint/) (highlight) - [ROI Before AI: How Leaders Make the Business Bet on Foundations](https://atlan.com/regovern-watch-center/roi-before-ai/) (session recording) - [Contracts, Context, and Cars: General Motors' Governance Blueprint for the Agentic AI Era](https://atlan.com/regovern-watch-center/contracts-context-and-cars-general-motors/) (session recording) - [How Mastercard is Building AI-Ready Data Products](https://atlan.com/regovern-watch-center/mastercard-ai-ready-data-products/) (session recording) - [The Evolution of Trust: Building the Foundations for Future-Readiness](https://atlan.com/regovern-watch-center/evolution-of-trust/) (session recording) - [Top-Down or Bottom-Up: The World's Largest Exchanges Show Two Paths to AI](https://atlan.com/regovern-watch-center/top-down-or-bottom-up-cme-dbg/) (session recording) - [What Forced Mastercard to Modernize Its Context Stack](https://atlan.com/regovern-watch-center/mastercard-context-stack-modernization/) (highlight) - [How Invitation Homes De-Risks the Business by Certifying 350 KPIs](https://atlan.com/regovern-watch-center/invitation-homes-data-product-success/) (highlight) - [How Nasdaq Measures Governance ROI: Time to Insight, Time to Resolution, and Adoption](https://atlan.com/regovern-watch-center/nasdaq-governance-metrics/) (highlight) - [AI-Ready Tech Pioneers Share their Single Most Effective AI Readiness Strategies](https://atlan.com/regovern-watch-center/ai-readiness-strategies-pioneers/) (highlight) - [GitLab's Learnings from its First Experiment with Conversational AI](https://atlan.com/regovern-watch-center/gitlab-conversational-ai-learnings/) (highlight) - [How CME Turned Vendor Selection into a Data Strategy](https://atlan.com/regovern-watch-center/cme-vendor-selection-data-strategy/) (highlight) - [Workday's Semantic Layer Strategy](https://atlan.com/regovern-watch-center/workday-semantic-layer-strategy/) (highlight) - [Modern Data & AI Governance Blueprint](https://atlan.com/blueprint) (resource)