--- title: "Vimeo's Approach to Data Governance in the Era of Conversational Analytics" url: "https://atlan.com/regovern-watch-center/vimeo-approach-to-data-governance/" description: "AJ Pryor from Vimeo explains why governance means building metadata infrastructure that any conversational analytics tool can plug into." keywords: "atlan, data governance, regovern 2025, regovern watch center" --- > Atlan is hosting Context Conference, bringing together the leaders and builders at the frontier of giving AI the context it needs to understand their business. It runs online on October 28, 2026, from 11:00 AM to 2:00 PM ET. Atlan co-founder Prukalpa Sankar opens and closes the day. Leaders from AstraZeneca, BNY and Verizon share why they invest in context and what they get from it. Registrants get early access to The AI Context Gap, a new study from MIT Technology Review Insights. Register: https://atlan.com/context-conference/ Re:Govern 2025 session from Atlan's [Re:Govern watch center](https://atlan.com/regovern-watch-center/): **Vimeo's Approach to Data Governance in the Era of Conversational Analytics**. AJ Pryor from Vimeo explains why governance means building metadata infrastructure that any conversational analytics tool can plug into. Speakers: AJ Pryor (VP of Data & Analytics, Vimeo). Watch: the recording plays on the page, and continuing past the preview requires an email - [watch at https://atlan.com/regovern-watch-center/vimeo-approach-to-data-governance/](https://atlan.com/regovern-watch-center/vimeo-approach-to-data-governance/). ## Speakers - **AJ Pryor**, VP of Data & Analytics, Vimeo. Six months into leading Vimeo's data team, AJ is building foundations to move from historical reporting to predictive and conversational analytics. ## Companies - **Vimeo**: A global video platform serving creative professionals and enterprises, Vimeo is transforming how its teams use data, from backward-looking reports to conversational analytics and predictive AI that enables self-service discovery. ## What's inside Vimeo sees conversational analytics as the future interface between business stakeholders and data, mirroring how analysts already interact with the business. Governance, then, isn't about compliance - it's about creating reconciled metadata that enables AI tools to function, establishing clear asset tiers, and maintaining baseline standards that position the company to adopt whichever conversational analytics platform emerges victorious. Key takeaways: - Conversational analytics will become the primary way business stakeholders interact with data and analysts - Governance means building reconciled metadata infrastructure that any AI tool can plug into successfully - Asset tiering is critical: production-tier assets need clear distinction from experimental weekend projects - Verified checkmarks must represent real standards, not aspirational goals that nobody enforces - Strategic positioning focuses on metadata fundamentals that enable future tools, not lock-in to current platforms ## More from Re:Govern 2025 - [CME Group: Context at Speed](https://atlan.com/regovern-watch-center/cme-group-context-at-speed/) (session recording) - [Mastercard: Context by Design](https://atlan.com/regovern-watch-center/mastercard-context-by-design/) (session recording) - [Workday: Context as Culture](https://atlan.com/regovern-watch-center/workday-context-as-culture/) (session recording) - [Why Workday is Building a Semantic Layer](https://atlan.com/regovern-watch-center/workday-building-semantic-layer/) (highlight) - [Workday's Learnings From its First Talk to Data experiment](https://atlan.com/regovern-watch-center/workday-talk-to-data-learnings/) (highlight) - [How Workday Connects Context Across Business Tools](https://atlan.com/regovern-watch-center/how-workday-connects-context/) (highlight) - [How Mastercard Designs Context at Scale](https://atlan.com/regovern-watch-center/how-mastercard-designs-context/) (highlight) - [Mastercard's Federated Architecture for Agentic Commerce](https://atlan.com/regovern-watch-center/mastercard-federated-architecture/) (highlight) - [How Protocols and Tools are Evolving for Agentic Governance](https://atlan.com/regovern-watch-center/protocols-agentic-governance/) (highlight) - [How Data Roles are Evolving: From Modelers to Context Engineers](https://atlan.com/regovern-watch-center/data-modelers-to-context-engineers/) (highlight) - [The Evolution of Trust: Building the Foundations for Future-Readiness](https://atlan.com/regovern-watch-center/evolution-of-trust/) (session recording) - [How Mercury Insurance is creating PII-free workspaces for AI use cases](https://atlan.com/regovern-watch-center/pii-free-workspaces/) (highlight) - [GitLab's Strategies for Building Reliable Conversational Analytics](https://atlan.com/regovern-watch-center/gitlab-conversational-analytics-strategies/) (highlight) - [AI-Ready Tech Pioneers Share their Single Most Effective AI Readiness Strategies](https://atlan.com/regovern-watch-center/ai-readiness-strategies-pioneers/) (highlight) - [GitLab's Learnings from its First Experiment with Conversational AI](https://atlan.com/regovern-watch-center/gitlab-conversational-ai-learnings/) (highlight) - [Inside General Motors Metadata Lakehouse](https://atlan.com/regovern-watch-center/gm-metadata-lakehouse/) (highlight) - [Workday's Semantic Layer Strategy](https://atlan.com/regovern-watch-center/workday-semantic-layer-strategy/) (highlight) - [Modern Data & AI Governance Blueprint](https://atlan.com/blueprint) (resource) Talk to Atlan: [book a demo](https://atlan.com/forms/talk-to-sales-contact/) or [see the product tour](https://atlan.com/demo/).