--- title: "Virgin Media O2: Context for All" url: "https://atlan.com/regovern-watch-center/virgin-media-o2-context-for-all/" description: "Mauro Flores, EVP at Virgin Media O2, explains how they're getting 16,000 frontline employees to actually use data, not just find it." keywords: "atlan, data governance, regovern 2025, regovern watch center" --- > Atlan is hosting Context Conference, bringing together the leaders and builders at the frontier of giving AI the context it needs to understand their business. It runs online on October 28, 2026, from 11:00 AM to 2:00 PM ET. Atlan co-founder Prukalpa Sankar opens and closes the day. Leaders from AstraZeneca, BNY and Verizon share why they invest in context and what they get from it. Registrants get early access to The AI Context Gap, a new study from MIT Technology Review Insights. Register: https://atlan.com/context-conference/ Re:Govern 2025 session recording from Atlan's [Re:Govern watch center](https://atlan.com/regovern-watch-center/): **Virgin Media O2: Context for All**. Mauro Flores, EVP at Virgin Media O2, explains how they're getting 16,000 frontline employees to actually use data, not just find it. Speakers: Mauro Flores (EVP, Data Democratisation, Virgin Media O2). Watch: the recording plays on the page, and continuing past the preview requires an email - [watch at https://atlan.com/regovern-watch-center/virgin-media-o2-context-for-all/](https://atlan.com/regovern-watch-center/virgin-media-o2-context-for-all/). ## Speakers - **Mauro Flores**, EVP, Data Democratisation, Virgin Media O2. Mauro leads Virgin Media O2's mission to turn one of the UK's largest connectivity providers into an AI-ready, data-driven enterprise. Previously, he led global data strategies at Salesforce and Mulesoft, helping some of the world's largest companies scale governed, self-service analytics. ## Companies - **Virgin Media O2**: Virgin Media O2 is not only one of the Europe's most recognized telecom brands, but also one of its most ambitious data and AI enterprises - powering national infrastructure, customer experience, and innovation through governed, context-rich data from one of the richest data platforms in Europe with 45M+ connections. ## What's inside Virgin Media O2 faced a critical challenge: how do you get non-technical, frontline employees to not only find but actually use data products? Mauro shares VMO2's playbook for building a data marketplace serving thousands of active users through structured onboarding, AI-powered discovery, and context that makes self-service feel natural rather than overwhelming. Key takeaways: - Data product usability is a board-level survival priority in industries facing digital transformation tipping points - Self-service for 16,000 employees requires lowering barriers through AI-powered discovery, not just access controls - Structured onboarding and learning paths drive real adoption, not just license distribution - Data marketplaces succeed when users access multiple products repeatedly, not just once - Context, ownership, and governance must be embedded in every product to scale self-service without losing quality ## More from Re:Govern 2025 - [DigiKey: Context Readiness](https://atlan.com/regovern-watch-center/digikey-context-readiness/) (session recording) - [CME Group: Context at Speed](https://atlan.com/regovern-watch-center/cme-group-context-at-speed/) (session recording) - [Mastercard: Context by Design](https://atlan.com/regovern-watch-center/mastercard-context-by-design/) (session recording) - [Workday: Context as Culture](https://atlan.com/regovern-watch-center/workday-context-as-culture/) (session recording) - [How Regulated Business are Moving Governance Beyond Compliance](https://atlan.com/regovern-watch-center/regulated-industries-beyond-compliance/) (highlight) - [How Workday Embraced a Data Product Mindset](https://atlan.com/regovern-watch-center/workday-data-product-mindset/) (highlight) - [Why Workday is Building a Semantic Layer](https://atlan.com/regovern-watch-center/workday-building-semantic-layer/) (highlight) - [Workday's Learnings From its First Talk to Data experiment](https://atlan.com/regovern-watch-center/workday-talk-to-data-learnings/) (highlight) - [How Workday Connects Context Across Business Tools](https://atlan.com/regovern-watch-center/how-workday-connects-context/) (highlight) - [How Mastercard Designs Context at Scale](https://atlan.com/regovern-watch-center/how-mastercard-designs-context/) (highlight) - [Mastercard's Federated Architecture for Agentic Commerce](https://atlan.com/regovern-watch-center/mastercard-federated-architecture/) (highlight) - [How Protocols and Tools are Evolving for Agentic Governance](https://atlan.com/regovern-watch-center/protocols-agentic-governance/) (highlight) - [How CME Group Evaluated Vendors for its Context Layer](https://atlan.com/regovern-watch-center/cme-group-evaluation/) (highlight) - [How DigiKey uses Atlan as a Context Operating System](https://atlan.com/regovern-watch-center/digikey-atlan-context-operating-system/) (highlight) - [How Data Roles are Evolving: From Modelers to Context Engineers](https://atlan.com/regovern-watch-center/data-modelers-to-context-engineers/) (highlight) - [Why VMO2 Invested in Business Layers and Context Before Conversational AI](https://atlan.com/regovern-watch-center/vmo2-business-context-layers/) (highlight) - [How VMO2 and Atlan are Partnering on AI-powered Data Discovery](https://atlan.com/regovern-watch-center/vmo2-ai-powered-discovery/) (highlight) - [How VMO2 Built a Data Product Flywheel for 16,000 Employees](https://atlan.com/regovern-watch-center/vmo2-data-product-flywheel/) (highlight) - [How EasyJet Scaled Governance with an MVP Approach](https://atlan.com/regovern-watch-center/easyjet-mvp-approach/) (highlight) - [Nasdaq's "Anchor Client" Rollout Strategy](https://atlan.com/regovern-watch-center/nasdaq-anchor-client/) (highlight) - [How Invitation Homes Measures Data Product Success](https://atlan.com/regovern-watch-center/data-product-success/) (highlight) - [Nasdaq's Core Governance Reporting Metrics](https://atlan.com/regovern-watch-center/nasdaq-reporting-metrics/) (highlight) - [Mastercard's Team Model Behind Modernization](https://atlan.com/regovern-watch-center/mastercard-data-governance-blueprint/) (highlight) - [ROI Before AI: How Leaders Make the Business Bet on Foundations](https://atlan.com/regovern-watch-center/roi-before-ai/) (session recording) - [Contracts, Context, and Cars: General Motors' Governance Blueprint for the Agentic AI Era](https://atlan.com/regovern-watch-center/contracts-context-and-cars-general-motors/) (session recording) - [How Mastercard is Building AI-Ready Data Products](https://atlan.com/regovern-watch-center/mastercard-ai-ready-data-products/) (session recording) - [The Evolution of Trust: Building the Foundations for Future-Readiness](https://atlan.com/regovern-watch-center/evolution-of-trust/) (session recording) - [Top-Down or Bottom-Up: The World's Largest Exchanges Show Two Paths to AI](https://atlan.com/regovern-watch-center/top-down-or-bottom-up-cme-dbg/) (session recording) - [What Forced Mastercard to Modernize Its Context Stack](https://atlan.com/regovern-watch-center/mastercard-context-stack-modernization/) (highlight) - [How Invitation Homes De-Risks the Business by Certifying 350 KPIs](https://atlan.com/regovern-watch-center/invitation-homes-data-product-success/) (highlight) - [How Nasdaq Measures Governance ROI: Time to Insight, Time to Resolution, and Adoption](https://atlan.com/regovern-watch-center/nasdaq-governance-metrics/) (highlight) - [AI-Ready Tech Pioneers Share their Single Most Effective AI Readiness Strategies](https://atlan.com/regovern-watch-center/ai-readiness-strategies-pioneers/) (highlight) - [GitLab's Learnings from its First Experiment with Conversational AI](https://atlan.com/regovern-watch-center/gitlab-conversational-ai-learnings/) (highlight) - [How CME Turned Vendor Selection into a Data Strategy](https://atlan.com/regovern-watch-center/cme-vendor-selection-data-strategy/) (highlight) - [Workday's Semantic Layer Strategy](https://atlan.com/regovern-watch-center/workday-semantic-layer-strategy/) (highlight) - [Modern Data & AI Governance Blueprint](https://atlan.com/blueprint) (resource) Talk to Atlan: [book a demo](https://atlan.com/forms/talk-to-sales-contact/) or [see the product tour](https://atlan.com/demo/).