---
title: "Rollout: General Awareness Plays"
url: "https://atlan.com/resources/general-awareness-rollout/"
description: "A playbook of creative tactics - onboarding, Slack, email, swag, and Zoom - to boost awareness and recall of Atlan across your organization."
keywords: "atlan, rollout general awareness plays"
---

> Atlan is hosting Context Conference, bringing together the leaders and builders at the frontier of giving AI the context it needs to understand their business. It runs online on October 28, 2026, from 11:00 AM to 2:00 PM ET. Atlan co-founder Prukalpa Sankar opens and closes the day. Leaders from AstraZeneca, BNY and Verizon share why they invest in context and what they get from it. Registrants get early access to The AI Context Gap, a new study from MIT Technology Review Insights. Register: https://atlan.com/context-conference/

A practical playbook for driving general awareness and recall of Atlan inside an organization, so that whenever colleagues face a data-related challenge, Atlan comes to mind as the first solution. Written for Atlan champions running a rollout.

Page heading: Drive Atlan Rollout: Awareness, Adoption & Comms.

## About this guide

The playbook offers five categories of awareness tactics:

1. **Onboarding handbooks** (page 3): embed Atlan so new hires quickly learn where to find data, who owns it, and how to use it, reducing onboarding time from weeks to days.
2. **Slack** (pages 5-7): add an Atlan emoji to react to questions and direct people toward Atlan for answers; automate ticket creation to quantify support demand.
3. **Email signatures** (page 8): add Atlan to signatures, silently signaling colleagues to use Atlan for data questions.
4. **Swag and team moments** (pages 9-10): wear Atlan/Data rockstar badges or present Atlan at offsites to create excitement and FOMO while embedding Atlan in team goals.
5. **Zoom backgrounds** (page 11): Atlan-branded backgrounds create visibility in virtual-first settings and spark conversations.

Each tactic is backed by customer stories, for example:

- Octane Lending cut Slack support requests in half.
- Brainly built buzz with "Data [greater-than sign] Opinion" T-shirts.

## Related resources

- [Use Case Guide: Impact Analysis](https://atlan.com/resources/use-case-impact-analysis) (guide)
- [Use Case Guide: Compliance Management](https://atlan.com/resources/use-case-compliance) (guide)