---
title: "Potential Partners for Atlan"
url: "https://atlan.com/resources/potential-partners/"
description: "A guide to identifying the individuals and roles within your company who could benefit most from Atlan, mapping common titles to Atlan's features and value propositions."
---

> Atlan is hosting Context Conference, bringing together the leaders and builders at the frontier of giving AI the context it needs to understand their business. It runs online on October 28, 2026, from 11:00 AM to 2:00 PM ET. Atlan co-founder Prukalpa Sankar opens and closes the day. Leaders from AstraZeneca, BNY and Verizon share why they invest in context and what they get from it. Registrants get early access to The AI Context Gap, a new study from MIT Technology Review Insights. Register: https://atlan.com/context-conference/

This resource helps teams identify the individuals and roles within their company who could benefit most from Atlan, making it easier to secure adoption and support across functions. It maps common titles to Atlan's features and value propositions, so outreach to potential partners and champions is targeted to the problems each stakeholder faces.

Page heading: Guide: Identifying Potential Partners with Atlan.

## About this guide

| Role | Atlan feature and value |
|---|---|
| Data engineers | Lineage to trace and diagnose issues; impact reports to anticipate downstream effects before they cause breaks |
| Taxonomists, content strategists, knowledge managers, librarians, information architects | Glossary to define core business terms and align teams around a shared language |
| Data analysts, software engineers, product managers | Impact reports and Google Sheets add-ons that make dependencies visible and prevent disruptions |
| BI analysts | Chrome extension to add metadata and context directly into dashboards |
| Security teams | Granular control through personas, purposes, and policies, supporting compliance with frameworks like GDPR |
| Public reporting teams | Centralized metric and KPI definitions linked back to source tables and assets |
| Business users | Richer context on popular tables, views, and dashboards through documentation |
| Software engineers | Publish backend database documentation |
| Salesforce admins and users | Additional context and lineage inside Salesforce, showing how captured data flows downstream |

## Related resources

- [Defining Your Adoption Metrics](https://atlan.com/blueprint-resource-defining-adoption-metrics) (guide)
- [Change Management Framework](https://atlan.com/blueprint-resource-change-management-framework) (guide)
- [MCP Spark Idea: Gamification Agent](https://atlan.com/resources/mcp-spark-idea-gamification-agent) (guide)
- [The Cost of Bad Data: And How to Prevent the Mess with Atlan](https://atlan.com/resources/video-collection-data-scares) (guide)