---
title: "Versatility in technical and business lineage key to Data Governance success"
url: "https://atlan.com/versatility-in-technical-and-business-lineage-key-to-data-governance-success/"
description: "Why data governance depends on lineage that serves both technical and business users, from column-level detail to business context."
keywords: "DataOps Platform, Platform Demo, Atlan Demo, Atlan Platform"
---

> Atlan is hosting Context Conference, bringing together the leaders and builders at the frontier of giving AI the context it needs to understand their business. It runs online on October 28, 2026, from 11:00 AM to 2:00 PM ET. Atlan co-founder Prukalpa Sankar opens and closes the day. Leaders from AstraZeneca, BNY and Verizon share why they invest in context and what they get from it. Registrants get early access to The AI Context Gap, a new study from MIT Technology Review Insights. Register: https://atlan.com/context-conference/

**Versatility in technical and business lineage key to Data Governance success.** Why data governance depends on lineage that serves both technical and business users, from column-level detail to business context. The page is an embedded video plus one call to action.

## Watch the video

Vimeo: [https://vimeo.com/880419265/2d89452b0a](https://vimeo.com/880419265/2d89452b0a)

## Next step

[Book a Demo](https://atlan.com/forms/talk-to-sales-contact/)