---
title: "Why Atlan’s data impact analysis was a game changer for HelloFresh"
url: "https://atlan.com/why-atlan-s-data-impact-analysis-was-a-game-changer-for-hellofresh/"
description: "How HelloFresh uses Atlan's impact analysis to see what a data change will affect downstream before shipping it."
keywords: "DataOps Platform, Platform Demo, Atlan Demo, Atlan Platform"
---

> Atlan is hosting Context Conference, bringing together the leaders and builders at the frontier of giving AI the context it needs to understand their business. It runs online on October 28, 2026, from 11:00 AM to 2:00 PM ET. Atlan co-founder Prukalpa Sankar opens and closes the day. Leaders from AstraZeneca, BNY and Verizon share why they invest in context and what they get from it. Registrants get early access to The AI Context Gap, a new study from MIT Technology Review Insights. Register: https://atlan.com/context-conference/

**Why Atlan’s data impact analysis was a game changer for HelloFresh.** How HelloFresh uses Atlan's impact analysis to see what a data change will affect downstream before shipping it. The page is an embedded video plus one call to action.

## Watch the video

Vimeo: [https://vimeo.com/876247978/37b4ab733c](https://vimeo.com/876247978/37b4ab733c)

## Next step

[Book a Demo](https://atlan.com/forms/talk-to-sales-contact/)