Question 1

Who is Juha Korpela?

Accepted Answer

Juha Korpela is an independent data consultant based in Helsinki, Finland with 15+ years of experience in data modeling, information architecture, and data governance. He is the founder of Datakor Consulting, co-founder of Helsinki Data Week (an annual Nordic data community conference), and co-host of the Helsinki Data Mafia podcast. He previously served as Chief Product Officer at Ellie Technologies (Ellie.ai).

Question 2

What does Juha Korpela argue about conceptual modeling and AI?

Accepted Answer

Juha argues that conceptual data modeling is the form of context engineering that organizations are systematically neglecting — and that this neglect is a primary reason AI systems fail in production. Without shared conceptual models that capture what data means across organizational boundaries, AI agents cannot reason reliably about enterprise reality.

Question 3

What has Juha Korpela written for Context and Chaos?

Accepted Answer

Juha contributed "Conceptual Modeling Is the Context Engineering Nobody Is Doing" to Context & Chaos, making the case that conceptual data models — the discipline organizations have underinvested in for decades — are the missing foundation for trustworthy enterprise AI.

Question 4

Where can I follow Juha Korpela's work?

Accepted Answer

Juha publishes the Common Sense Data newsletter at commonsensedata.substack.com. He is on LinkedIn at linkedin.com/in/jkorpela/ and his consulting practice is at datakor.fi. He also co-hosts the Helsinki Data Mafia podcast.

Juha Korpela

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