As commerce evolves to agents buying on our behalf, the basic transaction data stays the same — but context explodes in complexity. Fraud detection, regulatory compliance, and customer trust all depend on context that must remain consistent across multiple data platforms, not siloed in each tool's governance layer.
Key takeaways:
Agentic commerce doesn't change transaction data, but dramatically increases the context required around it
Architecture matters: federated solutions ensure governance rules stay consistent across all platforms
You can't have each platform doing its own thing — conflicting rules destroy trust at scale
Context by design means building governance in from the start, not bolting it on at the end
A metadata lakehouse approach provides flexibility to evolve as both commerce and fraud fighting innovate with agents
