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Mauro Flores
EVP, Data Democratisation
Mauro leads Virgin Media O2's mission to turn one of the UK's largest connectivity providers into an AI-ready, data-driven enterprise. Previously, he led global data strategies at Salesforce and Mulesoft, helping some of the world's largest companies scale governed, self-service analytics.
Virgin Media O2 is not only one of the Europe's most recognized telecom brands, but also one of its most ambitious data and AI enterprises — powering national infrastructure, customer experience, and innovation through governed, context-rich data from one of the richest data platforms in Europe with 45M+ connections.
Virgin Media O2 faced a critical challenge: how do you get non-technical, frontline employees to not only find but actually use data products? Mauro shares VMO2's playbook for building a data marketplace serving thousands of active users through structured onboarding, AI-powered discovery, and context that makes self-service feel natural rather than overwhelming.
Key takeaways:
Data product usability is a board-level survival priority in industries facing digital transformation tipping points
Self-service for 16,000 employees requires lowering barriers through AI-powered discovery, not just access controls
Structured onboarding and learning paths drive real adoption, not just license distribution
Data marketplaces succeed when users access multiple products repeatedly, not just once
Context, ownership, and governance must be embedded in every product to scale self-service without losing quality
