Metadata Supply & Demand

The Metadata Supply & Demand framework by Atlan helps data teams solve one of the toughest challenges in governance — getting their data catalog to thrive. Just like a marketplace needs both buyers and sellers, a successful catalog depends on both supply (metadata content) and demand (users who consume and contribute). This practical workbook walks you through overcoming the “cold start problem,” where limited content discourages usage and limited usage stalls content creation.

Through guided exercises and quick wins, teams learn how to seed early metadata supply, generate demand through engagement, and build a self-reinforcing flywheel that drives continuous adoption. By combining automation, storytelling, and smart prioritization, organizations can transform an underused catalog into a vibrant hub of collaboration and trust — where more metadata creates more value for everyone.