Invitation Homes makes governance imperative around data products by measuring what matters: adoption rates and convergence from fragmented assets. Data product managers track scorecards showing burn-downs — like converging 45 separate assets into one unified product that relieves engineering burden and simplifies consumption. Prioritization comes from leadership committees evaluating business cases, balancing "right thing to do" architectural enablers against revenue drivers and cost reduction.
Key takeaways:
Data product managers get measured on adoption and convergence metrics, making governance accountability concrete and unavoidable
Convergence scorecards show burn-downs: reducing 45 fragmented assets to one unified product that simplifies engineering and consumption
Measuring adoption easily requires governance platforms that make metrics visible and trackable in real-time
Prioritization balances architectural enablers (the "right thing to do") against business cases showing revenue impact or cost reduction
Data products are living entities that grow forever — governance must be embedded from the start, not added later
