Nasdaq avoids the ""here's the tool, good luck"" handoff by embedding platform experts with internal business units ready to adopt new ways of working. They collaborate on four to six use cases — from data acquisition and pipeline building to glossary definitions and consumer enablement — working hands-on-keyboard together. This approach gets team buy-in immediately and figures out what works in the weeds, not through documentation.
Key takeaways:
Anchor client approach identifies one internal business unit ready to adopt, reducing risk and enabling fast iteration
Embedding experts with teams beats handing off tools and documentation — work together hands-on-keyboard through real use cases
Four to six collaborative use cases span the full lifecycle: acquisition, pipeline building, enablement, and consumer presentation
Getting team buy-in during rollout (not after) ensures they understand what works and doesn't work from experience
Governance has a branding problem — reframe it as data enablement that helps business units extract strategic asset value
