About this demo
This resource is a practical playbook for driving general awareness and recall of Atlan inside organizations. Its goal is to ensure that whenever colleagues face a data-related challenge, Atlan comes to mind as the first solution.
The playbook offers five categories of awareness tactics. First, it recommends embedding Atlan into onboarding handbooks, helping new hires quickly learn where to find data, who owns it, and how to use it—reducing onboarding time from weeks to days (page 3). Second, it introduces Slack strategies, such as adding an Atlan emoji to react to questions and direct people toward Atlan for answers, even automating ticket creation to quantify support demand (pages 5–7).
Third, it encourages adding Atlan to email signatures, silently signaling colleagues to use Atlan for data questions (page 8). Fourth, it highlights culture-building through swag and team moments: wearing Atlan/Data rockstar badges or presenting Atlan at offsites to create excitement and FOMO while embedding Atlan in team goals (pages 9–10). Finally, it suggests Zoom backgrounds branded with Atlan to create visibility in virtual-first settings and spark conversations (page 11).
Each tactic is backed by customer stories showing real impact—like Octane Lending cutting Slack support requests in half or Brainly building buzz with “Data > Opinion” T-shirts. By combining practical hacks with proven examples, the playbook equips champions with easy-to-execute strategies for making Atlan a visible, memorable part of daily work and culture.