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About this session

2 min

A 90-second clip. An Atlan speaker compares a typical data leader's profile with one that ties the data team to business results: a 10% lift in customer acquisition, $30 million in revenue, 15% better win rates and a 25% cut in time to market.

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Atlan presenter

0:06 I recently saw a chief data officer's LinkedIn profile that got me really excited. And I'll show that to you in a second, but this is what most CDO LinkedIn profiles look like. And whether you're a CDO or a director or a manager, like, this is pretty common. But, you know, there's great stuff on here. It's like improving data quality and security. You know, the data teams are big, managing lots of people, partnering with business leaders. This is true. This happens and, and I see the, you know, like data leaders are really great at partnering, building and maintaining relationships with vendors like us. You all do this really well.

0:48 Staying up to date on latest trends in tech. This is all great stuff, but the truth is, like, CEOs don't care about any of this. This is not what's gonna get you into the front of the line. The, the the LinkedIn profile that I saw recently looked like this. It's totally different. Led the development and implementation of a new data-driven marketing strategy that resulted in 10% increase in customer acquisition and a $30 million increase in revenue. You know, increasing customer churn prediction by 20%. 15% increase in win rates, twenty million in revenue, time to market reduction of 25%. This is what data teams do

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