About this demo
This resource, Adoption and Advocacy Best Practices, is a comprehensive playbook for data leaders and teams looking to increase adoption of their data platform and foster long-term engagement across their organization.
The guide begins by outlining an adoption philosophy, highlighting the diversity of data teams, their tools, use cases, and data assets. It encourages teams to embrace a product mindset, treating adoption not as a one-time rollout but as an ongoing practice of creating value for diverse personas.
It then introduces four core strategies for acing adoption:
Clarity in Execution – Ground adoption in real user needs by leveraging surveys, interviews, and ticket analysis. Establish accountable points of contact, clear roll-out plans, and measurable success frameworks. Provide roadmaps that show what has been implemented, what’s coming next, and how users can give feedback.
Building Habit Loops – Drive behavior change by identifying existing routines, experimenting with rewards, and replacing old habits with new ones (e.g., replying to questions with Atlan links instead of ad-hoc Slack messages). Real-world examples show how small shifts can reduce support requests by up to 50%, saving significant engineering time.
Product Launch & Marketing – Create excitement and awareness through newsletters, Slack updates, team swag, gamified activities, and mascots. Case studies from companies like Brainly and Uala demonstrate how humor, FOMO, and competitions spark engagement and make adoption fun.
Sustainable Community – Ensure adoption sticks by building communities around data. Celebrate wins with events like "BI for Breakfast" or "Data Demos," launch data literacy initiatives, and distribute responsibility through champions and OKRs. These practices create a culture of shared ownership and continuous learning.
The resource closes with guidance on rollout strategy, covering both new and existing users. It emphasizes communication channels, tracking metrics, iterative feedback loops, and the use of creative content (like memes and custom onboarding) to sustain momentum.
Packed with actionable frameworks, best practices, and real-world customer examples, this guide is an essential toolkit for data teams aiming to go beyond implementation and build lasting adoption and advocacy.