Primary color
Atlan Blue is the cornerstone of our visual identity. It serves as the primary anchor that binds our brand together across every touchpoint, channel, and experience, making our presence instantly recognizable.
Blue 500
Secondary color
Cyan serves as our primary accent color, designed to add emphasis and focus. Never use Cyan as a standalone brand color or as a background fill.
Cyan 500
Tertiary color
Pink 500 introduces a deliberate pop of color to our ecosystem. To maintain its visual impact and prevent it from overpowering our primary palette, use this supporting accent exceptionally sparingly.
Pink 500
Neutrals
Our neutrals palette provides the essential structural foundation for our visual design. These neutrals establish hierarchy and deliver optimal legibility across typography, borders, and UI elements.
Neutrals 800
Print production
To ensure an accurate translation of our brand hues in print media, always use CMYK color values. Use PMS codes if specified by the vendor.
Blue 500
- HEX
- #2026D2
- CMYK
- 98, 84, 0, 0
Cyan 500
- HEX
- #62E1FC
- CMYK
- 51, 0, 6, 0
Pink 500
- HEX
- #F34D77
- CMYK
- 0, 68, 51, 5
Color pairing
Our approved color pairings are engineered to maximize legibility, contrast, and brand emphasis across all mediums.
Do
#62E1FC
#2026D2
#FFFFFF
#2026D2
#FFFFFF
#F34D77
#FDDBE4
#1A1EA8
Avoid
#62E1FC
#F34D77
#F34D77
#2026D2
#FFFFFF
#62E1FC
#555572
#62E1FC
Application examples
Explore how our color system comes to life across diverse mediums.
