Primary logo
The core brand identity relies on our primary logotype, uniquely identified by two cyan circles nestled inside the letter ‘a’.
Favicon
The Atlan favicon is reserved strictly for high-constraint environments where the full logotype cannot fit — such as browser tabs, app icons, or small profile images.
Clearspace requirements
A minimum clearspace must be maintained at all times to ensure impact. A minimum exclusion zone equal to ‘l’ must be maintained on all four sides of the logo. For the favicon, ‘a’ must be maintained across all 4 sides of the symbol.
QR Code
Every touchpoint matters. Our QR codes are designed to look like a natural extension of our brand, utilizing dot-based styling and our signature favicon anchored in the center.
Incorrect usage
Do not alter, distort, or modify the logo in any way. To ensure compliance, avoid the following unauthorized treatments.
Partnership Logo Lockups
For any Atlan-hosted events or co-branded resources, the Atlan logo must always take precedence and appear first in the lockup layout. Scale the partner logo so that both marks possess equal visual weight and prominence.
