How Can You Connect Master Data Management With BigQuery?

Updated January 4th, 2024
BigQuery master data management

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Combining a master data management tool with BigQuery can help in two ways: first, you get well-organized and unified data, and second, you can efficiently analyze and leverage this large amount of data.

BigQuery is a platform for efficiently querying and analyzing large, integrated data sets. Master data management complements this by creating a unified, accurate, and consistent view of critical data from various sources. MDM ensures data integrity and governance, while BigQuery allows for the effective utilization of this data for insights and decision-making.

Together, they offer a robust solution for handling complex data challenges in large organizations, combining data management and advanced analytics.


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Table of contents

  1. Why should you use a master data management tool with BigQuery?
  2. BigQuery overview
  3. What is master data management?
  4. Steps to implement a master data management tool with BigQuery
  5. Guidelines for implementation
  6. Master data management for BigQuery: Related reads

Why should you use a master data management tool with BigQuery?

Implementing master data management (MDM) is crucial for several reasons:

1. Ensures data consistency


MDM harmonizes data from diverse sources, ensuring consistency across the organization.

2. Enhances decision making


Reliable and accurate data improves the quality of business decisions.

3. Boosts operational efficiency


Reduces redundancies and errors, streamlining business processes.

4. Supports compliance


Facilitates adherence to data governance and regulatory requirements, mitigating risks.


BigQuery overview

BigQuery is Google’s fully managed data warehouse that streamlines data management and analysis with features like machine learning and geospatial analysis. Its serverless architecture allows SQL queries for complex data inquiries with no infrastructure management needed.

BigQuery’s powerful, distributed analysis engine enables rapid querying of terabytes in seconds and petabytes in minutes, making it suitable for handling massive datasets efficiently.

BigQuery employs SQL for queries and supports a pay-as-you-go model, allowing you to focus primarily on analyzing data to uncover meaningful insights.


What is master data management?

Master data management (MDM) is a process that involves creating a single master record for each entity such as a person, place, or thing in a business, utilizing both internal and external data sources and applications. This process ensures that the information is de-duplicated, reconciled, and enriched to become a consistent and reliable source.

The resulting master data then serves as a trusted view of critical business data, enabling better management and sharing across the business. This facilitates more accurate reporting, reduces data errors, eliminates redundancy, and supports better-informed business decisions.

Combining a master data management tool with BigQuery offers significant benefits which include the following:

  • Master data management ensures that all your important data is accurate and consistent across the board. When you use this clean, standardized data in BigQuery, your analyses and reports are more reliable.
  • With master data management providing high-quality data and BigQuery offering powerful analytics, businesses can make smarter decisions. They have a clearer understanding of their customers, products, and market trends.
  • By reducing the time and effort needed to clean and organize data, and by speeding up analysis, businesses save both time and money. It’s more cost-effective than using multiple, disconnected tools.

Together, they create a robust, data-driven framework essential for informed business strategies and operational excellence.


Steps to implement a master data management tool with BigQuery

Implementing a master data management tool with BigQuery involves the following strategies. Let’s dive into them.

1. Evaluating the best master data management (MDM) tool in a BigQuery environment


  • Compatibility with BigQuery: Ensure the tool integrates seamlessly with BigQuery and other Google Cloud services.
  • Data governance features: Look for robust data governance capabilities to maintain data quality and compliance.
  • Scalability and performance: The tool should efficiently handle the volume of data managed by BigQuery.
  • Cost and ROI analysis: Evaluate MDM investment by analyzing cost versus expected returns.

2. Commonly missed aspects


  • Long-term maintenance: Consider the ease of updating and maintaining the MDM tool over time.
  • Stakeholder needs: Ensure the tool aligns with the specific needs and goals of different stakeholders.

3. Making a business case


  • Highlight efficiency gains: Show how MDM can streamline operations and improve decision-making.
  • Demonstrate compliance benefits: Emphasize enhanced data governance and regulatory compliance.
  • Quantify data quality improvement: Provide metrics on how MDM will improve data accuracy and consistency.
  • Cost-benefit analysis: Present a clear analysis of costs versus anticipated benefits, including long-term savings.

Guidelines for implementation

Common pitfalls in implementing master data management (MDM) in a BigQuery environment include the following:

  • Underestimating the integration complexity between MDM systems and BigQuery
  • Neglecting the alignment of MDM processes with BigQuery’s data-handling capabilities
  • Failing to optimize data schemas for efficient querying
  • Additionally, overlooking the need for consistent data governance between MDM and BigQuery can lead to data quality issues and inefficiencies in data analysis.

These pitfalls can hinder the effective use of BigQuery for analytics and decision-making, reducing the overall benefits of both MDM and BigQuery.


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